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Analyst, Campaigns & Reporting


London, LND, GB

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Title: Campaign & Reporting Analyst, Tapestry Europe


Primary Purpose

This position will support the Senior CRM & Digital Marketing Manager and will focus on the planning, campaign execution, and analysis of CRM programmes as well as consumer insights. The CRM Analyst role is key in developing our understanding of online and offline customer behaviour patterns and to measure the effectiveness of marketing activities. This role will focus on the sharing of CRM data, consumer insights, trends, and best practices with the wider business to drive innovative, effective, consumer-inspired strategies.


Campaign Management

  • Understand, structure, and build all emails campaigns using structured data and utilize customer selection tool to deliver targeted customer lists to the email service provider
  • Manage all campaign reporting to ensure that all campaign results are measured and tracked against one another
  • Partner with the Global CRM team to ensure consistent strategy and execution
  • Provide actionable insights to enhance and optimize all CRM programs


Reporting & Analysis

  • Based on business requirements, develop & produce CRM reports using a combination of SQL & MS Excel
  • Evaluate and track the effectiveness of the CRM programme, measuring segmentation strategies to increase conversion and drive sales and engagement
  • Provide regular insight and recommendations to the CRM team to optimize campaigns and activations
  • Support the integration of consumer analytics into measuring and informing more effective and efficient marketing planning
  • Provide a wide range of ad-hoc analysis to develop a deep understanding of customer purchasing behaviours and drive and optimize customer acquisition, retention, and reactivation strategies
  • Handle analytics requests and present insights both internally within the team as well as to a range of business stakeholders
  • Ensure relevant consumer metrics and measurements are designed and utilised to influence insights into action
  • Drive insights around performance trends and actionable customer insights based on a clear understanding of business objectives


Data Management

  • Manage Brand CRM databases to ensure all data is flowing correctly and data quality is monitored
  • Provide customer level analysis through database profiling to help inform strategy and execution efficiency
  • Develop new work processes with the Data team to enable efficient and effective brand support on CRM and data strategies
  • Take responsibility for managing a very wide range of data sources and must be able to bring those data sets together to assist in delivering campaigns


The accomplished individual will possess:

  • 1-2 years experience in Consumer Analytics and Insights with a proven track record of driving actionable insight
  • Strong numerical and/or statistical skills
  • Experience with SQL & advanced MS Excel skills a must
  • Experience with Reporting tools (such as Tableau, Google Analytics) required
  • Ability to understand and interpret data and communicate it in a concise and relevant way to various stakeholders
  • Strong time management skills and ability to handle and priorities multiple requests
  • Strong communication and interpersonal skills, both written and verbal
  • Ability to establish and maintain effective working relationships with internal stakeholders, as well as interface and manage external partners and vendors.

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at

Req ID:  76389