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Ecommerce Country Manager - Germany


London, LND, GB

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose:

The Ecommerce Country Manager – Germany (Tapestry) will be responsible for developing a localized German ecommerce strategy for the Kate Spade and Coach brands, managing initiatives to drive regional business growth. This role will dual report to the Senior Ecommerce Director (Kate Spade) and Senior Ecommerce Director (Coach).


The successful individual will leverage their proficiency in Ecommerce & Marketing to...

  • Identify and drive initiatives to grow Tapestry’s ecommerce business within the German market
  • Analyze regional product performance and create merchandising strategies to drive profitable sales growth
  • Proactively research onsite customer behaviour using Google Analytics, Quantum Metrics, Qubit and Certona platforms to understand regional shopping trends, content engagement and opportunities for cross channel learnings
  • Feed into trading and content calendars with locally relevant opportunities and create on site experiences to drive product discovery and conversion
  • Manage translation agency to ensure the copy across all sites and marketing channels is consistent, engaging and regionally appropriate
  • Work closely with Ecommerce Trade teams, to feed into ongoing A/B testing strategy and roadmap
  • Collaborate with European Performance Marketing teams, to brief, manage and build content to support local marketing activity
  • Support Ecommerce Managers to help develop and improve user experience, recommending new site features and functionalities as part of the wider European development roadmap
  • Partner closely with regional Retail, Wholesale and Brand Marketing teams to ensure a seamless omnichannel experience is executed across all channels
  • Act as point of contact for our customer service team to identify potential issues on site and ensure language used is customer friendly

The accomplished individual will possess...

  • Native German language skills
  • 3 years or more Ecommerce experience for a retail/Ecommerce luxury company
  • Excellent organizational skills and detail-orientated
  • Excellent communication, presentation and analytical skills
  • Ability to multi-task under tight deadlines and have a strong sense of urgency
  • Strong problem solving skills; proactive and take initiative
  • Ability to act quickly to last minute requests and changes
  • Able to work autonomously
  • Highly computer literate, particularly in Word, PowerPoint and Excel   


An outstanding professional will have...

  • Additional European language skills    
  • Experience of working with U.S based head office


Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.


Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at

Req ID:  81420

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