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Tapestry Regional Brand Ambassador, North (UK)


Manchester, MAN, GB

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.


At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.


We are a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 


Primary Purpose: The Regional Brand Ambassador (RBA) represents Tapestry and its brands (Coach & Kate Spade New York) and is responsible for overseeing Brand Ambassadors (BA) and driving sales and success within a small regional department store network in the North of England. The RBA will be based in Selfridges Manchester whilst supporting and travelling to locations in the North. 


The RBA reports to the Senior Regional Brand Ambassador (SRBA) for Northern Europe and provides feedback, leads by example and ensures Tapestry values and business priorities are demonstrated on the shopfloor. It is their responsibility to ensure Tapestry customers have a seamless experience, however and whenever they choose to shop. The RBA drives sales initiatives, implements and leads best practice, and motivates and educates their wider department store colleagues. Acting as the main point of contact between Tapestry teams and store teams, the RBA drives the Customer Experience, Omni Channel approaches and seeks new initiatives for further brand development. 


Duties and Responsibilities:



  • Track and analyse store targets to ensure they are met and exceeded, where relevant compiling and presenting action plans and new initiatives to SRBA
  • Monitor in-store activity and present ideas to SRBA to identify new opportunities in-store or within local events 
  • Build and cultivate strong relationships with SRBA, RBA, BA and department store teams to drive brand awareness and customer retention, implement and communicate business initiatives and act as a liaison between the host store and SRBA
  • Ensure all stores within the region are educated on the brands, deliver brand training to increase product knowledge, recruitment of new customers and ultimately drive sales


Customer Service 

  • Drive ideas for clientelling & event hosting and support with co-hosting in-store events
  • Build strong relationships with local retail brands to understand customer demographic & profiling, and future brand opportunities by attending local brand events to gain a better understanding of key business priorities


Visual Merchandising 

  • Implement VM directives within the region to ensure the stores are showcasing new season product along with seasonal product launches/delivery drops
  • Implement VM guidelines during markdown periods and ensure all stores reflect the same VM to ensure the customer experience is consistent across the region 
  • Build a strong relationship with the Regional VM Manager and regularly share images to seek feedback or further VM development 



  • Manage daily deliveries and replenishment of host store and ensure back of house areas are clean, tidy, and well maintained
  • Ensure trade reports are completed in a timely manner and product call outs are shared effectively and efficiently
  • Coordinate with the SRBA to schedule maintenance of adequate floor coverage


The Regional Brand Ambassador will possess: 

  • Ability to travel within the North of the UK 8 days per month
  • Flexible to work nights, weekends & bank holidays 
  • In-depth knowledge of the retail environment and a minimum of 2 years retail experience 
  • Understanding of working within a department store 
  • Excellent communication, leadership, organisational and analytical skills 
  • Strong knowledge of industry trends
  • Self-motivated with the ability to strategize to help develop their business 
  • A passionate team player with the ability to work well with others 


What Tapestry can offer you:

  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular Social Events - Seasonal & Cultural
  • Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council


Other benefits include:

  • 28 days holiday
  • Annual Incentive Plan (company performance bonus)
  • Multi brand discount up to 50% off – Coach, Kate Spade, Stuart Weitzman
  • Private Healthcare with health assessment (Bupa)
  • Bupa rewards - Financial wellbeing support and wellness discounts
  • Private Dental Cover
  • Eyecare vouchers
  • Employee Assistance Program
  • Employer Pension Contribution
  • Gym discount
  • Interest free season ticket loan
  • Cycle to work scheme


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at

Req ID:  114220

Job Segment: Brand Ambassador, Brand Manager, Outside Sales, Branding, Merchandising, Marketing, Sales, Retail

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