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Analyst, Digital Reporting


New York, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.


Job Title: Analyst, Digital Reporting


Primary Purpose:
The Analyst will be responsible for executing reporting and altering capabilities to fuel the growth of Tapestry’s e-commerce properties internationally. This role will report to the Manager of Digital Reporting, which supports all of the Digital Operations for all Tapestry brands. The ideal candidate will be responsible for build-out of reporting for all brands which delivers information, insight, and recommendations to optimize Tapestry’s overall business, with heavy emphasis on e-commerce. The analyst will also work on ad hoc and deep dive analyses for our internal customers, primarily brand and Digital teams, giving them data-driven insight into improving our business.  

The successful individual will leverage their proficiency in Reporting to...  
•    Execute reporting and analysis across the organization to understand daily website health
•    Closely working with IT partners in Data Labs and Business Intelligence to build and provide brand teams with visualization tools for performance dashboards
•    Partnering with brand and product teams to capture requirements for business success
•    Creating custom alerts for the customers journey to proactively find issues 
•    Use clickstream, user behavior, and conversion patterns to identify potential issues intraday
•    Provide guidance to cross-functional partners and global counterparts on web analytics best practices to maintain alignment across Tapestry brands and regions
•    Provide analytic support to measure sales performance, analyze promotional results


The accomplished individual will possess...  
•    Bachelor’s degree prefered

•    1-3 years of web analytics experience required

•    Knowledge of web analytics tools (i.e. Adobe Analytics, Google Analytics) required
•    Understanding of digital platforms, technologies, and marketing
•    Strong Excel skills (advanced formulas, pivot tables, visualizations, etc)
•    Knowledge of SQL and databases required
•    Experience working with visualization tools (i.e. Tableau, DOMO, Datastudio)
•    Experience with Google Tag Manager a strong plus
•    Outstanding attention to detail
•    Experience working cross functionally and interacting with partners at all levels
•    Excellent communication, teamwork and relationship building skills
•    Strong project management and problem-solving skills


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, #LI-MS1

Req ID:  92318

Job Segment: Outside Sales, Sales