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Business Analyst, Digital Product


New York, NY, US

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.


Job Title: Business Analyst, Digital Product Omni-Channel Solutions


We're looking for a Business Analyst, Digital Product Omni-Channel Solutions, to play a critical role on the enterprise level digital product team. You'll be instrumental in shaping the vision, defining the roadmap and driving the execution of new and existing product features for eCommerce sites, store applications and customer care applications that will help delight our customers and meet our company's target KPIs. This role is expected to maintain a cohesive vision with a strong customer-focus, stay informed about competitive trends, and leverage digital best practices—to drive customer engagement, conversion, and lifetime value.

It is beneficial to note that the enterprise-level Digital team, of which this role will be a part, is newly created, in conjunction with Tapestry’s ongoing strategy evolution as a stable of luxury fashion brands. The Product function is in its nascent stages at Tapestry and there is a large change management effort underway to introduce the organization to Digital Best Practices, establish the process of prioritization and outline appropriate scalable efficiencies for socializing the demonstrable revenue benefit of digital initiatives.


The successful individual will leverage their proficiency in Product Management to…


Deliver Innovative Digital Experiences

  • Create and maintain detailed user stories with technical specs, feature backlogs, product documentation such PRDs, use cases, user flows, logic flows, and functional specifications
  • Partner with UX, Analytics, Engineering, QA and Business partners on feature design and development, including but not limited to product requirements, user stories and acceptance criteria.
  • Utilize strong communication skills with management team, development vendors, and business area experts to improve product functionality, resolve issues, and improve consumer satisfaction
  • Evaluate information received to mitigate conflicts, decompose high-level information into details, translate low-level information to business understanding, and distinguish requests from underlying needs
  • Gather and interpret data from multiple channels including but, not limited to document analysis, workshops, site visits, surveys, use cases, business analysis, workflow analysis, social and vendor reports to provide insight and assessment
  • Measure KPI’s features for their products


Support the Product Lifecycle

  • Collaborate closely with key business stakeholders and cross-functional teams, including Digital business owners, Customer Experience, Store Operations, Customer Care, Marketing, Creative, IT, Operations and 3rd party partners to ensure effective implementation and seamless end-to-end experiences
  • Continuously assess, identify, and present opportunities to improve and optimize the customer journey.
  • Collaborate with cross-functional tribes to ensure that our work is prioritized and our user stories are understood
  • Perform Quality Assurance testing and approval on the launch of new enhancements; and manage site analytics dashboards and reporting


The accomplished individual will possess...

  • A Bachelor’s Degree preferred with minimum of 3-5 years of Digital Product Business Analyst experience
  • Ability to quickly understand, simplify, internalize and communicate complex or technical concepts
  • Collaborative and a passion for digital products - not just the way they work but how they feel to the end user
  • Excellent written and verbal communication skills—a compelling, impactful storyteller.
  • Analytical problem solving and decision making skills
  • Experience working in scrum/agile management methodologies is a plus
  • Resourceful, ability to understand that constraints breed creativity, and you thrive in an environment that includes limited resources
  • Strong understanding of digital platforms and technologies; experience with SFCC platform preferred
  • Ability to inspire and partner with diverse individuals at all levels of the organization in a global, highly cross-functional and matrixed environment
  • Self-directed, resourceful, and adept working in an ambiguous environment


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 Visit Tapestry, Inc. at

Req ID:  95849

Job Segment: Product Manager, Operations, Marketing

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