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Associate, Social & Display

Tapestry

New York City, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Job Title: Associate, Social & Display

 

Primary Purpose:

The Social & Display Associate is a position that sits within Tapestry’s centralized Center of Expertise (COE) and will work cross functionally with individual Tapestry brand marketing teams and partners. This role is responsible for providing actionable analytics and insights across paid social and display channels. These insights and findings will be applied paid media strategies that help drive performance for Tapestry’s portfolio of brands (Coach, Kate Spade, and Stuart Weitzman).

 

The role involves extracting actionable analysis across Tapestry’s paid social and digital marketing programs, media planning, testing roadmaps, and measurement of these initiatives (both online and in-store) and involves building relationships with Tapestry brand leads and partners.

 

The ideal candidate will have strong communication skills, a deep passion for identifying media trends, a willingness to work within a highly matrixed organization, and possess a passion and curiosity for paid social and display marketing and media.

 

The successful individual will leverage their proficiency in Digital Marketing to...

  • Monitor and analyze data sets leveraging 3rd party data sources and Tapestry owned data to provide our brands with actionable, analytical insights
  • Synthesize and share campaign results and best practices within Tapestry and ensure relevant information is communicated to brand partners
  • Identify new opportunities for Tapestry to attract and engage customers to drive acquisition and loyalty
  • Work with media partners to advance targeting and measurement capabilities to align campaign objectives with brand business objectives
  • Develop internal performance benchmarks to help optimize marketing efforts
  • Ensure campaign data governance, troubleshoot data, and provide insights on business KPIs
  • Provide decision making support for business partners by working with the team to define problems or desired outcomes, determine required information, synthesize findings, and recommend action
  • Collaborate with the broader Digital team to drive a deeper understanding of direct response paid social and display media marketing opportunities and to identify growth areas for the channels

 

The accomplished individual will possess...

  • Comfortable performing complex analyses to generate data driven insight and recommendations
  • Exceptional creative problem solving and critical thinking skills
  • Advanced Excel skills required and proficient SQL skills preferred
  • Great attention to detail, with ability to dig deep into details while keeping focus on the primary business question at hand
  • Strong communication skills, with ability to tell the story of campaign performance and to communicate complex concepts in a simple way
  • Comfort with autonomy; ability to thrive in an environment with rapid change

 

An outstanding professional will have...

  • Bachelor’s degree preferred
  • 1-3 years of media experience
  • Experience with cross-channel digital marketing analytics (Display, Search, Social) preferred

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/

Req ID:  90290


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City