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Manager, Digital Analytics & Tagging


New York City, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose:  The Manager, Tagging & Data Governance role is focused on successfully implementing and embed an innovative new agile delivery methodology within the data and analytics function, in collaboration with the broader business. They will be responsible for developing the technology and process approach to create and communicate an effective roadmap of deliverables across all site tagging and data governance efforts while balancing a variety of technical stakeholder requirements and day to day activities. This role will be responsible to collaborate, manage analytics tagging projects and to solve data quality issues across Tapestry ecommerce business, including the centralized Digital team, IT, and Brand Marketing/CRM, and Creative teams.


The successful individual will leverage their proficiency in Digital Operations to... 

  • Support the tagging and data governance team in the overall successful delivery of the analytic projects
  • Partner with IT to enhance the existing data structure and define the data governance framework
  • Build and manage the end-to-end project plan, and monitor/report progress.
  • Effectively manage scope and dependencies. Identify risks and issues and proactively resolve/mitigate them.
  • Ensure that the analytics project is delivered to time and quality
  • Support strong data governance i.e. maintaining data quality, user management and other data governance initiative supported by the team, aligned with the overall governance, and ensure that timely decisions are taken
  • Develop analytics requirements, document, and assist with QA of dataLayer implementation within a variety of platforms and environments
  • Communicate regularly and effectively with project stakeholders
  • Train and direct a team of analysts; business stockholders to successfully use analytics


The accomplished individual will possess…

  • 5+ years of relevant professional experience with an emphasis in fashion ecommerce business and/or Retail
  • Experience of management of data and analytics projects
  • Experience of working on projects that have involved the introduction of new ways of working, processes, and methodologies into a business
  • Experience with SQL, Tableau, Micro Strategy and Google Analytics
  • Experience with tag management systems, debuggers, display advertising, email, SEM, social media, marketing automation, personalization, and attribution models, required
  • Experience with ecommerce and digital marketing analytics
  • Ability to access, manipulate, analyze, trend and interpret data
  • General HTML/javascript knowledge a plus
  • Advanced Excel capabilities
  • Strong organizational, written communication and presentation skills
  • Bachelor’s Degree in Statistics, Business, Economics, Computer Science or related field preferred
  • Highly proficient in Project Management principles, methods, techniques and tools
  • Experience managing digital agencies
  • Experience of working with-in and managing of agile/SCRUM projects

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 Visit Tapestry, Inc. at

Req ID:  88912

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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