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Senior Manager, Conversion Rate Optimization: Personalization & Omni Innovation


New York City, NY, US



Coach, Kate Spade and Stuart Weitzman - All three of Tapesty’s global brands are experiencing explosive digital growth right now!


This is an exciting opportunity for a motivated customer focused thinker to shape the future of omni-channel digital personalization by following data and addressing customer needs. Become a technical leader in the fields of personalization and conversion rate optimization. Work with our global luxury brands to optimize individualized web, social, email, and mobile customer experiences through innovation, personalization, web production, and third party integrations. 


In this role, you get to:


  • Plan and execute the customer focused strategy for the Landing Page Optimization program 

Based on profile, marketing channel, and content clicked (bounce, shopping engagement, RPV)


  • Lead your own Personalization & Optimization cross-functional projects and ideas with Design, Customer Data, eCommerce, CS, Social, SEM, Email & SMS teams across brands 


  • Technical leader and manager of a small dev team for full life-cycle implementation coding personalizations, integrations and AB tests cross-functionally. Ideate, Prioritize, Dev, QA, AB Test


  • Drive Digital Customer Data & Recognition initiatives to increase our pool and use of available customer information for personalization driving incremental conversions and revenue


The successful individual will have 5+ years of experience in Digital Production including:


1 Customer Focused eCommerce

- Web Production Customer focused eCommerce enhancements

- Marketing Develop marketing strategies - What do customers need based on context?

- Customer Intel & Testing A/B Testing experience, heatmaps, scroll maps


2 Technical Abilities

- Coding & Integrations Experience (HTML/CSS/JS/ReactJS/SQL/APIs) 1 year min experience

- Data Analysis (Excel, GA/Adobe Analytics, Tableau, Data transport & manipulation)


3 Cross-brand / cross-functional management capabilities 

- Planning, detail oriented execution and follow-up, data and status reporting

- Internal marketing of concepts and executive slide presentations & data roll-ups


The accomplished individual will also possess: 


  • Ability to self-generate optimization ideas and nurture ideas from across the enterprise, including voice of customer and call center, into testable hypotheses

  • Exceptional attention to detail and troubleshooting abilities

  • Excellent time management and communication and presentation skills

  • Experience translating business requirements into detailed technical specifications and working with technical experts to achieve accurate implementation

  • Experience with Optimizely, SFCC, GTM, Quantum Metrics, VOC, sales or fashion a plus

Explore the possibilities across our global house of brands.


Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.


At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JL3. Visit Tapestry, Inc. at

Req ID:  89480

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Outside Sales, Web Design, Marketing Manager, SEM, Sales, Creative, Marketing