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Director, Communications


New York, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose:

A key member of the Tapestry global communications team, this role works in a matrix organization to develop powerful executive communications, drive employee engagement and lead media relations. This role reports to the Vice President, Communications and works closely with leaders and partners around the world including the Global Leadership Team, Creative Studio, PR Team, Tapestry Executive Committee, Investor Relations, Foundation Leadership and the Global Communications Team.


The successful individual will leverage their proficiency in Communications to...

Collaborate on a variety of projects across Tapestry, Coach, Kate Spade and Stuart Weitzman, with the following accountabilities:


Executive Communications – develop content and messages for Coach CEO & President and senior executives of Tapestry in various internal and external communications ranging from speech writing and presentations to videos, blog updates, emails and podcasts.


Employee Communications – an important audience is our 10,000+ Coach employees across our stores and our corporate offices. This individual is responsible for developing and executing communications strategies that engage employees on the brand vision and business strategies. Key focus on creative communications strategies that bring the brand to life.


Talent Branding - Develop communications strategies that positions Coach as a brand employees love to work for.


Live Events – work with a cross functional team to lead content development for a variety of events including leadership meetings, town halls, investor presentations and global store manager conferences.


Tapestry Media Relations – develop innovative and effective media strategies to help tell the Tapestry story and build our Tapestry reputation with stakeholders.


The accomplished individual will possess...

  • 10 years (minimum) of work experience developing and implementing effective communication plans and strategies; working with senior leaders; and managing proactive and reactive media relations
  • Excellent written and verbal communication skills, with a proven track record of developing and delivering multi-channel communications
  • Strong executive presence, with a proven track record of working with all levels of employees, from stores to C-suite
  • Thrives in a fast-paced, ever-changing environment. Is a fast learner, enjoys problem solving and can collaborate across disparate teams.
  • Nimble, agile and willing to roll up your sleeves and get the job done
  • Ability to work confidently under tight deadlines while paying close attention to detail and quality
  • A passion for communications, creative storytelling and our brands and business


An outstanding professional will have...

  • Keen understanding of current news landscape. Tech and social media savvy in exploring different mediums/modes of communication to achieve communication objectives
  • Basic finance knowledge and analytical skills in order to present corporate financials to stakeholders
  • Have a Bachelors Degree in related field (Masters preferred) and 3-to-5 years experience in a public company–responsible for internal and external communications



Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JW1 Visit Tapestry, Inc. at

Req ID:  61905

Job Segment: Communications, Branding, PR, Marketing