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Director, Data Tagging & Governance


New York, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Job Title: Director, Tagging and Data Governance

Primary Purpose: Ensure that production site tagging meets the specifications defined by product and brand teams, resulting in high data quality.


The successful individual will leverage their proficiency in Tagging and Data Governance to:


  • Partner with product, brand, and analytics stakeholders to gather requirements for all digital data and tagging needs
  • Perform audits and gap analysis of current state versus future vision
  • Write detailed technical specifications for data layer & tag implementation changes
  • Work with internal and external development partners to ensure data layer & tag changes are implemented as specified
  • Work with Digital Operations to resolve any performance issues related to third-party tags
  • Own and maintain enterprise digital data dictionary
  • Proactively monitor critical ecommerce user journeys to ensure data accuracy and continuity
  • Monitor data fidelity across disparate web analytics tools and data warehouse to ensure data capture rates remain within tolerances and any issues are corrected immediately
  • Identify of opportunities and tools to improve data quality and usability
  • Work with brands on change management and training as applicable 


The accomplished individual will possess:


  • 5+ years of experience managing website tagging and digital analytics for a major ecommerce brand (experience with Google Analytics preferred)
  • Experience translating business requirements into detailed technical specifications and working with technical experts to achieve accurate implementation
  • Experience with automated data validation services
  • Ability to operate in a complex, matrixed organization and collaborate with stakeholders across multiple functional areas
  • Exceptional attention to detail and troubleshooting abilities
  • Excellent time management and communication skills
  • Ability to work effectively both independently and as part of a team
  • Basic front-end coding ability a plus


Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JG1 Visit Tapestry, Inc. at

Req ID:  60892