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Director, Executive Communications


New York, NY, US

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.


Primary Purpose:

A key member of the Tapestry global communications team, this role works in a matrix organization to develop powerful Executive communications with a focus on supporting Tapestry’s CEO. This role is responsible for setting a clear and consistent messaging strategy in the CEO voice across all communications touch points. This role reports to VP, Global Communications and works closely with colleagues and partners around the world with a focus on engaging audiences.


The successful individual will leverage their proficiency in Communications to...


Key Messages and CEO Voice – this role will develop and articulate key CEO specific messages in the right voice and tone for the audience. This role will work across the organization to develop, review and/or guide materials that come from the office of the CEO.


CEO Employee Engagement – develop engaging employee communications opportunities to ensure employees regularly hear from the CEO. Content may include speeches/presentations, fireside chats, video content, blog posts, emails or social media posts.


Thought Leadership – support development of a thought leadership agenda as well as materials to express CEO perspective. Working across channels and topics, use strong storytelling and a variety of communication techniques to engage across audiences on company priorities.


Media Prep- this role will support media appearances and prep work, gathering key facts, materials, and assets (bio, photos, b-roll) as needed for impactful media interviews and appearances.


Data and metrics – leverage data and insights to measure communications impact and adjust strategy.


The accomplished individual will possess...


  • 10 years (minimum) of work experience developing and implementing effective communication plans and strategies; working with senior leaders.
  • Passion for storytelling and creating compelling engaging content. Desire to turn sometimes complex content into compelling messages.
  • Excellent written, visual and verbal communication skills, with a proven track record of developing and delivering multi-channel communications
  • Strong executive presence, with a proven track record of working with all levels of employees, from stores to C-suite
  • Thrives in a fast-paced, ever-changing environment. Is a fast learner, enjoys problem solving and can collaborate across disparate teams.
  • Nimble, agile and willing to roll up your sleeves and get the job done
  • Ability to work confidently under tight deadlines while paying close attention to detail and quality
  • A passion for creativity and our brands


An outstanding professional will have...


  • Keen understanding of current communications landscape. Tech and social media savvy in exploring different mediums/modes of communication to achieve communication objectives.
  • Curiosity about world and industry topics and the ability to ask probing questions that help uncover powerful stories
  • Have a Bachelors Degree in related field (Masters preferred) and at least 10 years of experience in a public company with responsibility for internal and/or external communications
  • Portfolio required (multi-media preferred) 

Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 Visit Tapestry, Inc. at

Req ID:  95221

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