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Director, Strategy


New York, NY, US

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.


At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 


Job Title:                     Director, Coach Strategy

Primary Purpose:


The Director, Strategy works in close partnership with the VP of Strategy, Licensing and Collaboration, and Amazon Marketplace, the Coach Leadership Team, and the Head of Global Strategy & Insights to develop and support the execution of a global, well-articulated, multi-year strategy for the Coach Brand. The role drives annual budgeting and long-range planning processes from a strategic perspective and partners closely with the brand’s finance, marketing, merchandising, and commercial teams to execute cross functional brand strategies. The Director, Strategy embraces a data-driven approach and ensures that consumer insights serve as the foundation for key strategic decisions at Coach.  Additionally, the Director, Strategy is a key contributor to evolving and delivering our Tapestry company strategy.  


As a core team member of the Tapestry Strategy & Consumer Insights team, the Director, Strategy stays on top of market trends, competitive intelligence, and consumer research, and will support cross-brand and Tapestry initiatives as required. The role reports to the VP of Strategy, Licensing and Collaboration, and Amazon Marketplace and is based in New York City.


The successful individual will leverage their proficiency in strategy to...


  • Brand Strategy Development
    • Design and support the execution of a well-articulated, multi-year strategy for the Coach brand in partnership with brand leadership
    • Work closely with the strategy & insights team and cross-functional partners such as our data and analytics group, omni-channel teams, to identify strategic advantages and opportunities for growth
    • Develop strategies using deep analytics skills which optimize across consumer trends and insights, competition and geographies; and translate these strategies and insights into actionable deliverables for the Coach brand
    • Support the long-range and annual planning processes from a strategic standpoint in partnership with Finance teams
    • Support key leadership meetings and workshops for the brand leadership team


  • Brand Strategy Execution
    • Own or support the implementation and execution of key strategic initiatives for the brand
    • Actively ensure key consumer trends are appropriately addressed in strategic initiatives and focus areas for the Coach brand
    • Track progress of strategic initiatives underpinning the LRP, ensuring the Coach brand delivers both the brand strategy and financial commitments / annual targets



  • Tapestry Strategy Execution
    • Support the SVP of Tapestry Global Strategy & Insights in connecting the Coach brand strategy to overall Tapestry strategic and financial goals
    • Support development of quarterly Coach brand performance materials and competitor analyses for the Tapestry Board and Executive Committee
    • Partner with senior leaders across Tapestry functions to advance key strategic projects to accelerate growth on an ad-hoc basis


  • Organization and Talent Development
    • Share ‘best practices’ across all three brand strategies, as appropriate
    • Mentor junior team members across the strategy & insights team


The accomplished individual will possess... 


  • Overall Experience: 10+ years of experience in a combination of corporate strategy, management consulting, and operating roles within the retail sector
  • Multi-Industry Expertise: Experience within retail, apparel, DTC brands, or ecommerce preferred
  • Strategy Execution: Experience in designing a multi-year corporate strategy for a large, global organization and in developing and executing strategic plans for business growth required
  • Global Focus: Prior experience supporting a global business, with globally distributed teams, strongly preferred
  • Education: An MBA or other advanced degree is preferred.



An outstanding professional will possess...


  • Vision: Inspired to challenge the status quo and to foster innovation
  • Collaboration: Excellent interpersonal and influencing skills, with the ability to form strong relationships and collaborate across many different functions and BUs / geographies
  • Organization: Ability to prioritize across many initiatives and oversee complex projects
  • Communication: Exceptional written and verbal communication & presentation skills
  • Critical Thinking: Skilled in data analytics with and hypothesis-led problem solving capabilities
  • Consumer Mindset – seamlessly link market intelligence and consumer trends and preferences, ensuring the Coach brand strategy reflects a consumer-centric approach
  • Team Orientation: Experience in managing small teams and in motivating and influencing a large set of stakeholders across the organization 

Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.


Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or


Visit Tapestry, Inc. at


Work Setup

BASE PAY RANGE $170,000.00 TO $190,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit

Req ID:  113286

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Fashion Merchandising, Garment, Merchandising, Apparel, Fashion, Retail

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