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Manager, Communications


New York, NY, US

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.


At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 


A key member of the Tapestry global communications team, this role works in a matrix organization to develop powerful executive communications and drive employee engagement for Coach. This role reports to the Vice President, Communications and works closely with leaders and partners around the world including the Coach Senior Leadership Team, Coach Creative Studio, Coach PR Team, Tapestry Executive Committee, Investor Relations, Coach Foundation Leadership and the Global Communications Team.


The successful individual will leverage their proficiency in Communications to...

Collaborate on a variety of projects across Coach and Tapestry with the following accountabilities:


Executive Communications – proactively develop communications strategies and content for the Coach CEO & Brand President in various internal and external channels ranging from speech writing and presentations to videos, blog updates, emails, social posts, media interviews and podcasts.


Employee Communications – an important audience is our 17,000+ employees across our stores and our corporate offices. This individual is responsible for developing and executing communications strategies that engage employees on the company/brand vision and business strategies. Key focus on creative communications strategies that bring the brand to life.


Talent Branding - Develop communications strategies that positions Coach as a brand employees love to work for. Lead social media content and strategy for Coach LinkedIn.


Live Events – work with a cross functional team to lead content development for a variety of events including leadership meetings, town halls, investor presentations and global store manager conferences.


Data and metrics – leverage data and insights to measure communications impact and adjust strategy.


The accomplished individual will possess...

  • 5+ years of work experience developing and implementing effective communication plans and strategies; working with senior leaders; and developing engaging communications preferred
  • Excellent written and verbal communication skills, with a proven track record of developing and delivering multi-channel communications preferred
  • Strong executive presence, with a proven track record of working with all levels of employees, from stores to C-suite preferred
  • Thrives in a changing global environment. Is a curious learner, enjoys problem solving and can collaborate across disparate teams 
  • Ability to work confidently while paying close attention to detail and quality
  • A passion for communications, creative storytelling and our brands


An outstanding professional will have...

  • Keen understanding of current news landscape. Tech and social media savvy in exploring different mediums/modes of communication to achieve communication objectives preferred
  • Basic finance knowledge and analytical skills in order to present impactful data to stakeholders 
  • Have at a minimum a Bachelors Degree in related field, preferably 5+ years experience in a public company–responsible for internal and or external communications.

Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-Hybrid #LI-AD1


Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or


Visit Tapestry, Inc. at


Work Setup: Hybrid

BASE PAY RANGE $90,000.00 TO $100,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit

Req ID:  113275

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Branding, Social Media, Communications, Marketing

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