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Senior Manager, Digital Analytics

Tapestry

New York, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose:  The Senior Manager of Digital Reporting and Analytics will be responsible for driving the reporting and business monitoring strategy of Tapestry, supporting the growth of its digital sales and engagement channels. S/he will own the delivery of performance dashboards across the scope of Tapestry’s brands, channels, regions, and technologies. This role will report to the Sr. Director of Digital Operations, which supports all of the Digital Operations for all Tapestry brands to promote a lower friction, higher performance and error free experience. S/he will deliver information, insight, and enterprise level reporting throughout the customer’s End to End journey. This leader will champion how data and analytics transform the way we work, the way we engage with our customers, and the way we drive business value

 

The successful individual will leverage their proficiency to... 

  • Lead the digital reporting, analytics, and data strategy for Tapestry; providing Brand, IT, and Digital teams the visibility and measurement of business operations to make informed decisions, diagnose performance, and recommend enhancements
  • Build End to End real time reporting to understand: 
    • Ecommerce business and technical performance
    • Omnichannel fulfillment metrics
    • Digital experience management across digital sales and engagement channels
    • Operational KPIs
  • Create custom alerts for digital engagement and sales channels to proactively find issues
  • Closely work with IT partners in Data Labs and Business Intelligence to develop performance dashboards and visualizations
  • Partner with Brand and Product Management teams to capture measurement and analytics requirements for business success
  • Provide guidance and lead training sessions to cross-functional partners and global counterparts on digital analytics best practices to promote dashboard adoption, monitor usage, gather feedback, and maintain alignment across Tapestry brands and regions
  • Define business requirements for Google Analytics tag implementation to ensure proper analytics tracking is in place

 

The accomplished individual will possess... 

  • Bachelor’s degree preferred with 8+ years of digital experience, with a focus on Analytics and building reporting to support complex products and services
  • 5+ years of ecommerce and digital marketing analytics experience
  • 3+ years of  experience as a manager
  • Understanding of the technical architecture of data pipelines, warehousing and data management solutions
  • Experience with Google Tag Manager and SQL a strong plus
  • Strong relationship building and ability to partner with IT to deliver high-quality experiences, tools, and solutions
  • Hands-on, advanced skills with Google Analytics and implementation
  • Strong understanding of digital platforms and technologies; familiarity with front end web development (HTML, CSS, JavaScript) a plus
  • Outstanding attention to detail
  • Experience working cross functionally and interacting with partners at all levels
  • Excellent communication, teamwork and relationship building skills
  • Strong project management and problem-solving skills

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 Visit Tapestry, Inc. at http://www.tapestry.com/

Req ID:  63459