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Senior Analyst, Digital Product


New York, NY, US

At Tapestry, we have the freedom to express ourselves and run with our best ideas across our global house of brands (Coach, Kate Spade New York, and Stuart Weitzman.) We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible

As the Sr. Analyst of Digital Reporting, you will be responsible for applying your expertise in data and web analytics to fuel the growth of Tapestry’s e-commerce properties internationally. This role will report to the Global Digital Product group, which supports all of the Tapestry brands, individually.


The role reports into the Senior Manager, Product Owner for Testing & Optimization. 


It is beneficial to note that the enterprise-level Digital team, which includes this role, is newly created, in conjunction with Tapestry’s ongoing strategy evolution as a stable of luxury fashion brands. The Product function is in its nascent stages at Tapestry and there is a large change management effort underway to introduce the organization to Digital Best Practices, establish the process of prioritization and outline appropriate scalable efficiencies for socializing the demonstrable revenue benefit of digital initiatives.  


The successful individual will leverage their proficiency to... 

  • Measure and analyze key performance indicators for A/B tests across Tapestry
  • Identify opportunities for site optimization based on web analytics data
  • Design effective and impactful reports/visualizations for business and technical audiences
  • Provide guidance to cross-functional partners and global counterparts on web analytics best practices to maintain alignment across Tapestry brands and regions
  • Define business requirements for Google Analytics tag implementation to ensure analytics tracking is in place for Product-led initiatives and business analyses
  • Perform user acceptance testing for tracking enhancements prior to launch
  • Troubleshoot web analytics tracking concerns and tag/pixel implementation in partnership with e-commerce business partners, Marketing, key Product stakeholders, IT, and external partners
  • Manage the day-to-day relationship with web analytics vendor


The accomplished individual will possess...  

  • Bachelor’s degree with 2-3 years of web analytics experience
  • Hands-on, advanced skills with Google Analytics and implementation
  • Strong understanding of digital platforms and technologies; familiarity with front end web development (HTML, CSS, JavaScript) a plus
  • Experience with Google Tag Manager and SQL a strong plus
  • Outstanding attention to detail
  • Experience working cross functionally and interacting with partners at all levels
  • Excellent communication, teamwork and relationship building skills
  • Strong project management and problem-solving skills
  • Global experience preferred


Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at #LI-MS1

Req ID:  61015

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