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Sr. Manager, Strategy


New York, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.


Job Title: Sr. Manager Strategy 

Primary Purpose:

The Strategy team facilitates the development of Tapestry's long-term growth strategy and mid-term operational decisions, providing fact-based analysis, market and consumer insights and practical recommendations to key decision makers across the Tapestry organization.


The team performs consumer and market research, investigates overall market trends and conducts detailed analyses to help business partners across brands, functional areas and geographies develop key insights about their businesses.


The Senior Manager, Strategy will focus on our key markets (including North America, Greater China, Japan and Europe), understanding of the consumer, and opportunities to grow each of our Tapestry brands.


The successful individual will leverage their proficiency in Strategy to...

  • Work closely with each of the brand’s organizations to identify and diagnose their key challenges in the market and identify key growth opportunities. To answer these questions, the senior manager will conduct primary research – through quantitative consumer surveys, qualitative focus groups, as well as secondary understanding of the market.
  • Work with brand teams on key projects where additional support is needed – for example, brand positioning, product portfolio.
  • Work closely with Tapestry Analytics team in bringing customer analytics to the business problems.
  • Work with the Strategy team and business partners to proactively identify, develop and drive strategies and initiatives that will result in profitable growth for the company.
  • Support Senior Management in strategic decision-making.
  • Develop relevant hypotheses and support/disprove them through data analysis and insights.
  • Develop strong relationships with business partners at all levels.
  • Use both quantitative and qualitative data sources to drive decisions and successfully generate results.
  • Plan, organize, and support consumer research by working closely with internal team and external vendors.

    The accomplished individual will possess...
  • Bachelor’s degree in relevant field, MBA preferred
  • 5+ years’ work experience, with ideally 2+ years in management consulting, investment banking or strategy at a consumer focused company
  • Significant experience in modeling and creating compelling insights from data
  • Strong lateral-thinking skills
  • Demonstrated ability to generate innovative insights from rigorous analysis


An outstanding professional will have...

  • Demonstrated thought leadership / critical thinking skills
  • Exceptional problem solving and analytical skills; Strong intellectual curiosity and capacity to constructively question assumptions; Ability to generate innovative insights from rigorous analysis
  • Exceptional oral, written and formal presentation skills
  • Strong drive, self-confidence and initiative to work cross-functionally, be a team player, and interface effectively with various departments
  • Ability to work independently in a fast-paced environment, meet deadlines and manage multiple projects
  • Strong business acumen and interest in working in retail

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at #LI-MS1

Req ID:  87766

Job Segment: Market Research, Marketing