Retail Job Description
Reports to: General/District Manager
Store Manager
Selling and Service
• Understands organizational objectives and makes decisionsthat align with Company priorities and values
• Endorses, models and develops team to deliver Coach’sSelling and Service expectations
• Manages sales strategies, initiatives and growth across allcategories
• Flexes store business strategies and personal sellingtechniques to contribute to overall store and financial results
• Maximizes floor supervisor role to deliver strong metricsand results driven through team selling and selling to multiple customers
• Sales/productivity goals: sets and communicates goals forthe team, tracks store’s performance at all times
and achieves sales through team
• Productivity Management: holds the management teamaccountable for floor supervisor productivity, personalproductivity and management contribution
• Takes ownership and commitment for delivering results;actively aware of personal and store metrics and achieves goals
• Drives business through sales strategies, clienteling,sourcing new customers and maintaining on-going
productive relationships with customers
• Develops a clienteling strategy in partnership with theDistrict Manager; implements and monitors strategy overtime to achieve business goals and objectives
• Understands changes in local market with potential impacton business performance and supports the
execution of local sales strategies and tactics
• Builds credibility and trust as a personal fashion advisorto both team and customers by communicating fashionawareness and trends in the marketplace
• Creates positive impressions with store team and customersby bringing best self to work through elevated,
sophisticated, appropriate business attire consistent withCoach’s guide to style
• Acts as a brand ambassador in the local market/mall todrive brand loyalty and business (i.e. charity events, localassociations, mall initiatives)
• Coaches team on how to incorporate trends into their sellingexperience with customers
• Influences customer’s purchase decisions by balancingpatience and assertiveness
• Sensitive to customer and team’s needs and tailors approachby reading cues
• Resolves customer problems and meets customer needs in atimely manner through solution-oriented and
forward thinking
• Encourages team to build long-term relationships withcustomers to drive business
• Develops both self and individual product knowledge skillsand remains aware of current collections
• Protects and drives the needs of the business at all times
• Understands the positive sales impact staffing has on thebusiness; recruits and hires accordingly
• Coaches, develops and motivates the team on a daily,weekly and monthly basis to meet goals and utilizing
Company tools
• Ensures all daily tasks are completed without negativelyimpacting service of Coach standards
Workplace and Environment
• Creates enthusiasm and positivity for a shared vision andmission
• Leads by example
• Demonstrates confidence when leading the team andmanaging the store
• Takes initiative; has a high level of ownership andaccountability for results of self and others
• Approaches challenges in direct and timely manner andtakes action to course correct in the moment when appropriate
• Builds trusting relationships with peers and team
• Acts as advocate for the team and Brand
Workplace and Environment (continued)
• Is adaptable and flexible to change
• Switches gears based on the needs of the business bothseamlessly and pro-actively
• Welcomes feedback and adapts behaviors as appropriate
• Maintains a calm and professional demeanor at all times
• Fosters an environment of teamwork and collaboration
• Creates short and long-term strategies to achieve personalmetrics and performance
• Uses available resources to make informed decisions andtakes appropriate partners when necessary
• Utilizes Company tools to keep self-informed
• Delegates and empowers others
• Recognizes and values individual performance andcommunicates appropriately
• Evaluates performance of all team members and providesconsistent and timely feedback; creates and
modifies action plans for the continuous development ofstaff
• Resolves performance problems using appropriatecommunication, coaching and counseling techniques
• Creates a talent bench strength by actively recruiting andinterviewing candidates
• Recruits, interviews, selects, on boards and retains top talent
• Acknowledges and reinforces the importance of how allroles contribute to the success of the store
Operations
• Manages daily operational tasks according to Coachstandards including selling and service expectations, operations, payroll, human resources and lossprevention
• Demonstrates strong business acumen; strategicallyforecasts, plans and budgets to the needs of the business(i.e. payrolls, staffing, etc.)
• Writes schedules to maximize business by scheduling rightpeople, right place, right time
• Interacts and communicates with supervisor(s) on a regularbasis to keep them informed
• Maintains interior and exterior upkeep of the building withpartnership from the corporate office
• Understands and uses all retail systems and reporting tools
• Adheres to all retail policies and procedures including POSand Operations procedures
• Leverages Coach’s tools and technology to supportrelationship building and clienteling efforts; includingdriving sales and achieving individual and team goals
Additional Requirements
Experience: 1 to 3 years of previous Store Managerexperience in a luxury retail service environment preferable. Possess current knowledge of fashion trends and competition inthe marketplace.
Education: High school diploma or equivalent; college degreepreferred.
Technical: Proficient with MS Office (Microsoft Word,Excel, PowerPoint and Outlook). Experience using retail systems (i.e. labor management, inventory systems, salesreporting, etc.)
Physical: Ability to communicate effectively with customersand team. Mobility to maneuver the sales floor and stock roomto provide and support customer service. Reach above/bend toobtain product for customers from store fixtures/shelves atvarious heights and climb ladders/stairs/step-stools to performvisual merchandising and housekeeping duties. Ability tofrequently lift and carry up to five pounds and at times lift andcarry product/cartons up to fifty pounds to process productshipment/transfers.
Schedule: Ability to work a flexible schedule to meet theneeds of the business, including nights, weekends, busy seasons, and high retail traffic and sales days (including but notlimited to the day after Thanksgiving, Memorial Day,Christmas Eve, Mother’s Day, etc.).
Note: This document serves only as a sample of jobduties and responsibilities and does not include an exhaustive list of all performance requirements.
Coach is an equal opportunity and affirmative action employer.
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