Manager, AI/Automation

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Job Title: Manager, Digital Commerce Engineering & AI (SEA & ANZ)

Primary Purpose: 

Lead the technical evolution of our ecommerce platforms across South East Asia, Australia and New Zealand. This role drives engineering delivery, architecture strategy, AI innovation, and platform stability for our regional Salesforce Commerce Cloud (SFCC) sites using a shared global codebase.

This candidate will lead external engineering vendors and offshore development teams, ensuring high-quality builds, seamless integrations, and strong site performance. This position partners closely with global engineering, regional business teams, and cross-functional digital stakeholders to deliver best-in-class online experiences for Coach and Kate Spade.

Reporting Structure

This role will directly reporting into Director, e-Commerce Technology based in Japan, and matrix reporting into the Director, Head of SEA & Oceania IT based in Singapore.

The successful individual will leverage their proficiency in Digital Commerce & AI to:

• Lead engineering strategy and architecture for SFCC, headless/PWA front-end, Akamai, CMS, PIM and integrations across SEA/ANZ.
• Work closely with the Product Managers and OMS teams, manage offshore engineers and vendor partners to deliver new features, enhancements, and scalable solutions.
• Drive DevOps maturity, CI/CD execution, code quality, and performance optimization.
• Integrate AI-driven capabilities into search, personalization, automation, and customer experiences.
• Oversee platform stability, incident management, and operational readiness for major commercial events.
• Partner with global and regional teams to align roadmaps, influence technical decisions, and ensure delivery excellence.

• Drive innovation strategy for the region by identifying, evaluating, and implementing emerging technologies—including AI/ML, GenAI, automation tools, and next‑gen commerce capabilities—to elevate customer experience and operational efficiency.
• Build AI‑powered features across the digital commerce landscape, such as predictive recommendations, personalized storefronts, smart search, automated merchandising, and AI‑guided customer journeys.
• Partner with data science, product, and global engineering teams to integrate machine learning models, experimentation frameworks, and real‑time decisioning engines into SFCC and the headless/PWA ecosystem.
• Champion a culture of engineering innovation by prototyping new concepts, running discovery spikes, and leading proof‑of‑concepts for generative AI, automation, and advanced analytics.
• Establish engineering standards and reusable frameworks to scale AI‑driven capabilities across SEA & ANZ while ensuring compliance, robustness, and responsible AI usage.
• Evaluate the technical landscape continuously to recommend forward‑looking architectural improvements, performance enhancements, and automation opportunities.

The accomplished individual will possess: -

• 7+ years in e-commerce engineering, software development, or digital platforms.
• Strong expertise with Salesforce Commerce Cloud B2C and modern web engineering (React, JS, Node, PWA).
• Experience managing external vendors or offshore engineering teams.
• Hands-on knowledge of DevOps, CI/CD, Git workflows, and API-driven architectures.
• Familiarity with CMS, PIM, and e-commerce integrations (Payment Gateway, MarTech) would be a plus.
• Experience in OMS, ERP, WMS would be nice to have
• Experience with or strong interest in AI/ML applications for digital commerce.

• Hands‑on experience delivering AI/ML‑powered digital commerce solutions, such as personalization engines, chatbot automation, dynamic content generation, or predictive analytics.
• Passion for exploring new technologies—such as edge compute, SSR optimization, PWA innovations, autonomous testing frameworks—and translating them into real business impact.

An outstanding professional applicant will have possess the following attributes:

•  A technical leader who can translate business needs into scalable engineering solutions.
• A problem-solver who thrives in fast-moving, high-growth environments.
• A collaborator who communicates clearly with both technical and non-technical stakeholders.

• A forward-thinker passionate about innovation, performance, and digital excellence.
• A visionary builder who stays ahead of emerging trends in digital commerce, AI, and modern engineering patterns.
• An innovation catalyst who encourages experimentation, rapid prototyping, and continuous learning within engineering teams and vendor partners.
• A technology evangelist who can articulate the value of AI and new technologies to regional business stakeholders, global partners, and executive leadership.

A strategic thinker who balances creativity with technical rigor, ensuring innovation is delivered reliably, securely, and aligned with long‑term platform evolution

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/