Director, Digital COE Lead, North Asia

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. 

Role Summary:

The Digital COE Lead, North Asia is a senior product and business leader accountable for delivering a best-in-class omni-channel customer experience and strong digital business performance for our portfolio of brands in Japan and Korea.

This role leads the newly defined Digital Acceleration strategy for Tapestry Japan and Korea, partnering closely with Brand Presidents, Brand E‑Commerce, Marketing, and Tapestry’s global digital and IT teams. You will:

• • Own the local enterprise digital strategy and roadmap
  • Prioritize and deliver initiatives that drive revenue growth, profitability and brand equity
  • Ensure alignment of P&L, budgets and resources with strategic priorities
  • Plug seamlessly into global digital ecosystems, platforms and capabilities

We are seeking a senior product and business leader, working backwards from the customer, defining bold product visions, translating them into roadmaps, and delivering measurable business impact across complex, multi-brand organization.

Key responsibilities will include the following:

1. Business & P&L Leadership

• Partner with brand and functional leaders to define and deliver digital growth and profitability targets for Japan and Korea.
• Build robust business cases for digital and omni-channel initiatives, with clear assumptions on revenue, margin, cost and customer impact.
• Define and track commercial KPIs (conversion, AOV, customer lifetime value, omni penetration, etc.) and use them to steer product decisions and prioritize trade-offs.

2. Product Strategy & Roadmap 

• Lead development of the Japan and Korea digital product strategy in support of the enterprise omni-channel strategy, spanning both customer-facing and associate-facing in-store digital capabilities.
• Set long-term product vision and multi-year roadmaps
• Align senior stakeholders on priorities and sequencing
• Drive from concept through launch and scaling
• Work backwards from the customer to define problem statements, success metrics and product requirements, grounded in data and insights.
• Balance foundational, evolutionary and breakthrough initiatives to optimize both commercial outcomes and brand experience.

3. Customer-Centric Innovation

• Develop a deep understanding of local customer behavior, expectations and digital ecosystems in Japan and Korea (platforms, payment methods, marketplaces, social commerce, messaging, etc.).
• Translate local nuances into differentiated product experiences, including localization of journeys, content, features and service models.
• Use design thinking and lean experimentation to test hypotheses quickly, learn from data and scale what works.
• Continuously benchmark against leading digital experiences in Japan/Korea and other advanced markets, ensuring Tapestry’s brands remain competitive and distinctive.

4. Omni-Channel Experience & Capability

• Deliver an evolving, best-in-class omni-channel experience across e-commerce, stores, clienteling, and post-purchase service.
• Partner with brand and store leaders to design and optimize end-to-end customer journeys that bridge online and offline (e.g., BOPIS, ship-from-store, appointments, messaging, virtual clienteling, returns).
• Define and prioritize digital capabilities that empower store associates and front-line teams to deliver elevated service.

5. Demand Management, Delivery & Ways of Working

• Lead the demand management process, from intake and prioritization to delivery and measurement.

• Work with key stakeholders to ensure that products and capabilities:

• Meet architectural, security and performance standards
• Reflect thoughtful build vs. buy decisions aligned to global platforms and local needs
• Champion agile methodologies, including podular / scrum ways of working, iterative releases and test-and-learn approaches.
• Build a data-driven product culture, using experimentation (A/B tests, pilots) and analytics to guide decision-making.

6. Global Integration & Standards

• Adopt and extend global standards and capabilities wherever possible, ensuring consistency across brands and markets while addressing local requirements.
• Leverage global product management processes and assets (e.g., templates, playbooks, demand management frameworks), and contribute Japan best practices back into the global ecosystem.

7. Ecosystem Partnerships & Platforms

• Develop and evolve best-in-class partnerships with key players in the local digital ecosystem (platforms, marketplaces, marketing and data partners, payment providers, etc.).
• Co-create strategic roadmaps with partners, ensuring Tapestry participates in alpha/beta programs and is ready with robust solutions ahead of general availability.
• Drive deep integrations and automations with key partners to improve speed-to-market, scalability and operational efficiency.

8. Leadership & Culture

• Lead and develop the North Asia digital team (North Asia Digital Hub) with capabilities in:
• Digital Product Management
• User Experience (UX / UI)
• CDP/CRM & personalization (Martech)
• Act as a cultural change agent for digital and omni-channel across brands and functions.
• Foster a collaborative, customer-centric and inclusive culture in a global, multi-brand organization.
• Coach and influence senior stakeholders, helping them understand digital levers, P&L trade-offs and customer impact.

Skills & Experience

• 10 to 15+ years in digital product management leadership with demonstrated success in building products and teams to enable business success.
• Thorough understanding of digital business, e-commerce platforms and ecosystems including commerce engines, CMS, product information management systems, etc.
• Proven experience in retail/consumer products industries with a commercial and customer focused mindset
• Track record of working backwards from the customer to define strategy, experience and features, using both qualitative and quantitative insights.
• Strong analytical and financial acumen: comfortable with financial models, forecasting, scenario analysis and ROI/IRR calculations.
• Self-motivated and independent, with the ability to operate in a fast-paced, entrepreneurial environment.
• Experience working in a complex, multi-national organization; ability to partner with and influence locally with brand partners and globally with Tapestry digital and IT teams
• Bachelor’s degree or MBA (preferred)
• Self-motivating and independent, as well as capable of operating in a fast-paced, entrepreneurial environment.
• Hard-working team player, with a “no task is too small” attitude.
• Creative problem-solver who digs into the root causes analytically, instead of relying on intuition.
• Excellent written and verbal communication skills, including the ability to tell complex stories simply and adapt to questions, rather than just presenting information.
• Appreciates the challenge of translating highly technical product offerings and concepts for a wide variety of audiences, elucidating the “why”, not just the “what”.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/