Senior Manager, Martech Solutions

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 

Primary purpose:

We are seeking a Senior Manager, Martech Solutions to lead our marketing technology programs that will enable our brand teams to grow the business. This role is essential in enhancing our digital presence and improving customer engagement and sales through the effective use of marketing technology solutions. The Senior Manager will partner closely with the brand marketing teams, understanding their marketing strategy to design our customer data flows and ensuring seamless integration and enablement of our marketing technologies. This position is crucial for creating a robust customer data foundation and developing a strategic marketing technology roadmap for the future of our business.

Key Responsibilities: 

Brad Initiatives

l  Enable marketing technology solutions such as:

l  Local CRM (Agrex)

l  Marketing Feeds (Feedonomics)

l  Tag Management (GTM)

l  Marketing Automation (SFMC, Bluecore)

l  Customer Engagement Tools (LINE)

l  CDP (Amperity)

l  Analytics (GA4)

l  Business Intelligence and Reporting (Tableau)

l  Customer Service Platform (Zendesk)

l  Design and optimize our customer data flows in collaboration with the internal data

l  engineering team, Japan IT CRM team, and Japan Principal IT Architect.

l  Create and implement a roadmap for our customer data foundation, leveraging Tapestry tools and identifying necessary organizational capabilities.

l  Collaborate with our local CRM vendor to build new features and to execute our mid-term roadmap.

l  Collaborate with cross-functional Tapestry teams to ensure seamless integration and execution of marketing technology solutions.

l  Manage strategic relationships and communications with local tech vendors, global and local digital, data and IT teams, 3rd party solution providers (global and local), and our Japan

marketing agency.

l  Monitor and analyze the performance of marketing technology solutions, providing insights and recommendations for continuous improvement.

l  Stay updated with the latest trends and best practices in marketing technology and customer data management.

Qualifications

l  Strong leadership and project management skills with the ability to manage multiple priorities and stakeholders.

l  Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners.

l  Proactive and innovative mindset with a passion for marketing technology and customer data management.

l  Strong analytical skills with the ability to derive insights from data and make data-driven decisions.

l  Ability to manage local vendor relationships and convey requirements effectively.

l  Detail-oriented with a focus on delivering high-quality results.

Preferred Qualifications:

l  Bachelor's degree in marketing, business, Information Technology, or a related field.

l  Minimum of 7 years of experience in marketing technology, customer data management, or a related field.

l  Experience with marketing technology solutions such as Marketing Automation, customer engagement and communication tools, digital marketing platforms, CDP, reporting and

analytics tools.

l  Strong understanding of customer data flows and data management best practices.

l  Experience working with local CRM vendors and managing CRM databases.

l  Familiarity with Tapestry tools and organizational capabilities is a plus.

l  Proficiency in Japanese and English.

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

·       Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

·       Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

·       Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/