General Manager Coach Vaughan Mills
Apply nowDate: Jun 1, 2025
Location: Toronto, ON, CA
Company: Tapestry
Retail Job Description
Reports to: District Manager
General Manager
Selling and Service
- Understands organizational objectives and makes decisions that align with Company priorities and values
- Endorses, models and develops store and district team to deliver Coach’s Selling and Service expectations
- Manages sales strategies, initiatives and growth across all categories and partners with other stores within District to drive district and regional selling initiatives
- Flexes store business strategies and personal selling techniques to contribute to overall store and financial results
- Serves as a leader within in the District and can provide strategic and Human Resources support when the District Manager is not available
- Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers
- Sales/productivity goals: Sets and communicates goals for the team and on occasions for multiple stores or the district, tracks store’s performance at all times and achieves sales through team
- Productivity Management: Holds the management team accountable for floor supervisor productivity, personal productivity and management contribution
- Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
- Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
- Develops a clienteling strategy in partnership with the District Manager; implements and monitors strategy over time to achieve business goals and objectives
- Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
- Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace
- Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style
- Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)
- Coaches team on how to incorporate trends into their selling experience with customers
- Influences customer’s purchase decisions by balancing patience and assertiveness
- Sensitive to customer and team’s needs and tailors approach by reading cues
- Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking
- Encourages team to build long-term relationships with customers to drive business
- Develops both self and individual product knowledge skills and remains aware of current collections
- Protects and drives the needs of the business at all times
- Understands the positive sales impact staffing has on the business; recruits and hires accordingly
- Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing Company tools
- Ensures all daily tasks are completed without negatively impacting service of Coach standards
Workplace and Environment
- Creates enthusiasm and positivity for a shared vision and mission
- Leads by example
- Demonstrates confidence when leading the team and managing the store
- Takes initiative; has a high level of ownership and accountability for results of self and others
- Approaches challenges in direct and timely manner and takes action to course correct in the moment when appropriate
Workplace and Environment (continued)
- Builds trusting relationships with peers and team
- Acts as advocate for the team, district/region and Brand
- Is adaptable and flexible to change
- Switches gears based on the needs of the business both seamlessly and pro-actively
- Maintains a calm and professional demeanor at all times
- Fosters an environment of teamwork and collaboration
- Creates short and long-term strategies to achieve personal metrics and performance
- Uses available resources to make informed decisions and takes appropriate partners when necessary
- Utilizes Company tools to keep self-informed
- Delegates and empowers others
- Recognizes and values individual performance and communicates appropriately
- Evaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans with the Store Manager for the continuous development of staff
- Resolves performance problems using appropriate communication, coaching and counseling techniques
- Creates a talent bench strength by actively recruiting and interviewing candidates
- Recruits, interviews, selects, on boards and retains top talent
- Acknowledges and reinforces the importance of how all roles contribute to the success of the store
Operations
- Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention
- Demonstrates strong business acumen; strategically forecasts, plans and budgets to the needs of the business (i.e. payrolls, staffing, etc.)
- Writes schedules to maximize business by scheduling right people, right place, right time
- Interacts and communicates with supervisor(s) on a regular basis to keep them informed
- Maintains interior and exterior upkeep of the building with partnership from the corporate office
- Understands and uses all retail systems and reporting tools
- Adheres to all retail policies and procedures including POS and Operations procedures
- Leverages Coach’s tools and technology to support relationship building and clienteling efforts; including driving sales and achieving individual and team goals
- Serve as a leader within the district if the District Manager is out of the business
Additional Requirements
Experience: 2-5 years of previous Store Manager experience in a luxury retail service environment preferable. Possess current knowledge of fashion trends and competition in the marketplace.
Education: High school diploma or equivalent; college degree preferred.
Technical: Proficient with MS Office (Microsoft Word, Excel, PowerPoint and Outlook). Experience using retail systems (i.e. labor management, inventory systems, sales reporting, etc.)
Physical: Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.
Schedule: Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days (including but not limited to the day after Thanksgiving; Memorial Day, Christmas Eve, Mother’s Day, etc.)
Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Coach is an equal opportunity and affirmative action employer.
Job Segment:
Loss Prevention, Brand Ambassador, Merchandising, Retail, Marketing