General Manager Coach Vaughan Mills

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Date: Jun 1, 2025

Location: Toronto, ON, CA

Company: Tapestry

Retail Job Description

Reports to: District Manager

General Manager

 

Selling and Service

  • Understands organizational objectives and makes decisions that align with Company priorities and values
  • Endorses, models and develops store and district team to deliver Coach’s Selling and Service expectations
  • Manages sales strategies, initiatives and growth across all categories and partners with other stores within District to drive district and regional selling initiatives
  • Flexes store business strategies and personal selling techniques to contribute to overall store and financial results
  • Serves as a leader within in the District and can provide strategic and Human Resources support when the District Manager is not available
  • Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers
  • Sales/productivity goals: Sets and communicates goals for the team and on occasions for multiple stores or the district, tracks store’s performance at all times and achieves sales through team
  • Productivity Management: Holds the management team accountable for floor supervisor productivity, personal productivity and management contribution
  • Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
  • Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
  • Develops a clienteling strategy in partnership with the District Manager; implements and monitors strategy over time to achieve business goals and objectives
  • Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
  • Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace
  • Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style
  • Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)
  • Coaches team on how to incorporate trends into their selling experience with customers
  • Influences customer’s purchase decisions by balancing patience and assertiveness
  • Sensitive to customer and team’s needs and tailors approach by reading cues
  • Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking
  • Encourages team to build long-term relationships with customers to drive business
  • Develops both self and individual product knowledge skills and remains aware of current collections
  • Protects and drives the needs of the business at all times
  • Understands the positive sales impact staffing has on the business; recruits and hires accordingly
  • Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing Company tools
  • Ensures all daily tasks are completed without negatively impacting service of Coach standards

 

Workplace and Environment

  • Creates enthusiasm and positivity for a shared vision and mission
  • Leads by example
  • Demonstrates confidence when leading the team and managing the store
  • Takes initiative; has a high level of ownership and accountability for results of self and others
  • Approaches challenges in direct and timely manner and takes action to course correct in the moment when appropriate

 

Workplace and Environment (continued)

  • Builds trusting relationships with peers and team
  • Acts as advocate for the team, district/region and Brand
  • Is adaptable and flexible to change
  • Switches gears based on the needs of the business both seamlessly and pro-actively
  • Maintains a calm and professional demeanor at all times
  • Fosters an environment of teamwork and collaboration
  • Creates short and long-term strategies to achieve personal metrics and performance
  • Uses available resources to make informed decisions and takes appropriate partners when necessary
  • Utilizes Company tools to keep self-informed
  • Delegates and empowers others
  • Recognizes and values individual performance and communicates appropriately
  • Evaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans with the Store Manager for the continuous development of staff
  • Resolves performance problems using appropriate communication, coaching and counseling techniques
  • Creates a talent bench strength by actively recruiting and interviewing candidates
  • Recruits, interviews, selects, on boards and retains top talent
  • Acknowledges and reinforces the importance of how all roles contribute to the success of the store

 

Operations

  • Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention
  • Demonstrates strong business acumen; strategically forecasts, plans and budgets to the needs of the business (i.e. payrolls, staffing, etc.)
  • Writes schedules to maximize business by scheduling right people, right place, right time
  • Interacts and communicates with supervisor(s) on a regular basis to keep them informed
  • Maintains interior and exterior upkeep of the building with partnership from the corporate office
  • Understands and uses all retail systems and reporting tools
  • Adheres to all retail policies and procedures including POS and Operations procedures
  • Leverages Coach’s tools and technology to support relationship building and clienteling efforts; including driving sales and achieving individual and team goals
  • Serve as a leader within the district if the District Manager is out of the business

 

Additional Requirements

Experience: 2-5 years of previous Store Manager experience in a luxury retail service environment preferable. Possess current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Proficient with MS Office (Microsoft Word, Excel, PowerPoint and Outlook). Experience using retail systems (i.e. labor management, inventory systems, sales reporting, etc.)

Physical: Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.

Schedule: Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days (including but not limited to the day after Thanksgiving; Memorial Day, Christmas Eve, Mother’s Day, etc.)

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Coach is an equal opportunity and affirmative action employer.


Job Segment: Loss Prevention, Brand Ambassador, Merchandising, Retail, Marketing

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