Senior Digital Product Manager, MarTech

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 

Purpose of the Role 

As the Senior Manager of Digital MarTech Products (Consumer Engagement), you will bridge data science, marketing technology, and business strategy to optimize customer acquisition, engagement, and omni-channel experiences. By unifying customer data, media analytics, and AI-driven insights, you’ll orchestrate personalized journeys across digital and physical touchpoints (e.g., media, e-commerce, retail). This role is pivotal in scaling MarTech solutions (e.g. CRM/CDP/Marketing Automation) while acting as a change agent to drive innovation and operational excellence across brands and global markets. 

Key Responsibilities

1. Product Strategy & Roadmap

• Define and execute the vision for consumer acquisition and engagement products (e.g., CDP, CRM, AI-driven engagement tools) aligned with business KPIs (e.g., acquisition, LTV, conversion). 
• Prioritize use cases and innovations for omni-channel personalization, from media targeting to in-store/online sales activation. 
• Responsible for consumer engagement domain return on investment

2. Cross-Functional Leadership

• Partner with Marketing, E-commerce, Retail, and Merchandising to translate business needs into scalable data solutions. 
• Collaborate with IT, Data Science, and external vendors to design, iterate, and deploy products (e.g., CDP enhancements, predictive analytics models). 

3. Data-Driven Execution

• Leverage advanced analytics (e.g., customer segmentation, attribution modeling) and AI/ML to optimize journeys (e.g., DTC, third-party e-commerce). 
• Monitor product performance via tools like behavioral data tracking; A/B test and iterate for ROI. 

4. Innovation & Governance

• Lead Mar-Tech stack innovation (e.g., CDP integrations, generative AI for hyper-personalization). 
• Ensure data compliance (GDPR, CCPA) and advocate for best practices across global markets. 

5. Stakeholder Management

• Serve as the bridge between local and global teams, aligning local strategies with centralized data product frameworks. 
• Communicate insights to executives through data storytelling and ROI-driven recommendations. 

Qualifications 

1. Experience: 7+ years in data product management, customer analytics, or MarTech (e.g., CDP, CRM, marketing automation platforms).

• Strong knowledge in data management practices, tagging, segmentation, database design, data warehousing, data modeling and visualization.
• Familiar with retail and luxury industries, understanding daily operation of media, E-commerce, CRM, store operations

2. Technical Skills: Hands-on experience with CDP/CRM/MA, cloud platforms (ali/tencent), and AI/ML concepts. 

3. Leadership: Proven ability to influence cross-functional teams and manage vendor relationships. 

• Excellent communication skills, both written and verbal, with the ability to convey complex data and consumer operation concepts in a clear and concise manner.
• Capable of dealing with ambiguity and uncertainty while remaining focused on results.

4. Education: Bachelor’s/Master’s in Data Science, Marketing Technology, or Business Analytics. 

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/