Senior Manager, Digital Product Management & AI

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach and Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose: This role sits within the Global Digital Product team, whose vision is to deliver the most engaging and inspirational shopping experience in luxury fashion. As a Senior Manager, Product Management & AI, you will own the creation of innovative, customer-centric digital experiences across our global brands within your regions.

You will own the long-term product vision and roadmap for your regions, identify and deliver high-impact opportunities, and partner closely with business, design, and technology teams worldwide. You will also serve as a key product voice with senior leadership, clearly articulating strategy, priorities, and outcomes.

The role reports into the Senior Director, Global Digital Product Management, based in New York and dotted line into Director, SEA & ANZ IT Head.

The successful individual will leverage their proficiency to... 

Product Vision & Strategy

• Define, champion, and execute a clear product vision and multi-year roadmap for the global digital platform in their region, aligned to customer needs and business KPIs.
• Continuously assess customer needs, geo-specific market trends, and competitive insights to evolve product strategy and improve Net Promoter Score (NPS).
• Identify, assess, and prioritize initiatives that address customer pain points and deliver measurable business value.
• Lead digital innovation, exploring emerging technologies and new customer behaviours
• Drive discovery of new concepts through rapid prototyping and AI-assisted ideation

Customer-Centric & Data-Driven Execution

• Champion customer empathy and data-driven decision-making by leveraging analytics, A/B testing, experimentation, and voice-of-customer insights.
• Translate insights into action by developing hypotheses, business cases, and ROI models to support prioritization and investment decisions.
• Monitor and optimize product performance against expectations, continuously improving both product outcomes and operational efficiency.

AI-Enabled Product Management and Execution

• Leverage AI daily to synthesize customer insights, analyze trends, accelerate decision-making, and identify optimization opportunities.
• Explore and apply AI-driven solutions to enhance customer digital experience, personalization, and internal team productivity.
• Use AI-powered analytics and automation to improve experimentation velocity, measurement, and roadmap execution.
• Partner with data science to integrate machine learning and automation

Cross-Functional Collaboration & Delivery

• Partner closely with engineering, design, marketing, customer experience, regional digital teams, and third-party vendors to bring ideas to life.
• Lead a cross-functional “tribe” team, guiding prioritization, roadmap planning, and major product releases.
• Utilize AI to rapidly prototype and validate ideas through experimentation
• Drive global initiatives while enabling localization—translating global features into market-relevant experiences.

Communication & Leadership

• Influence and align senior leadership by clearly communicating product vision, strategy, trade-offs, and impact.
• Maintain clear and comprehensive product documentation, including product roadmaps, product requirements document, user stories, use cases, user flows, logic flows, and feature backlogs.
• Represent product initiatives with confidence across a highly matrixed, global organization.

The accomplished individual will possess...  

• Bachelor’s degree with 7+ years of experience in digital product management, building and scaling high-impact consumer or commerce experiences.
• Strong understanding of digital platforms and technologies including Product Information Management (PIM) and Content Management System (CMS); Salesforce platform experience preferred.
• Proven ability to define product strategy and translate customer needs into actionable roadmaps and requirements.
• Experience with user research, analytics, experimentation, and A/B testing in an agile/scrum environment.
• Strong analytical mindset with comfort using data and AI tools to inform decisions.
• Hands-on builder mentality—able to seamlessly shift between strategy and execution.
• Exceptional written and verbal communication skills, with the ability to present complex ideas clearly and persuasively.
• Demonstrated success operating in ambiguous, fast-paced, and global environments.
• Strong people leadership skills, including hiring, coaching, and developing high-performing teams.
• Ability to collaborate and influence across diverse functions and leadership levels in a matrixed organization.
• High attention to detail and ability to manage multiple competing priorities with minimal supervision.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/