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Manager, Marketing

Stuart Weitzman

Beijing, BJ, CN

The successful individual will leverage their proficiency in marketing to…

 

  • Formulate and execute yearlong strategic marketing action plan for China
  • Liaise with global editorial team and local merchandise team to bring about China product marketing calendar and coordinate with product assets delivery
  • Work with retail management team to plan and implement retail marketing related activities. And monitor executional process to effectively manage the cadence and support around the key initiatives.
  • Build up and maintain relations with key landlord marketing networks to discover impactful OOH opportunity to maximize SW exposure in landlord media channels
  • Partner with CRM team to drive VIP program to strengthen customer experience and foster loyal customers to drive commercial opportunities.
  • Campaign & local assets implementation incl. campaign launch, local campaign/assets planning & production
  • Build on network of key alliances across functional teams to gain insights and knowledge around driving business objectives.
  • Manage materials and strategy for discussion with landlord to secure suitable store expansion plan and tie-up opportunities (short and mid-term).
  • Explore and drive external partnership terms to explore suitable branding coop opportunity to expand brand audience
  • Responsible for consumer insights and behavior understanding and reporting. Closely monitor the competition and be aware of market changes and category development to identify threats & opportunities
  • Budget management

 

The accomplished individual will possess...

 

  • Bachelor’s degree required.
  • Minimum 5 year’s sales promotion/retail marketing experience. CRM, Communications and PR experience will be a plus.
  • Experience working in fashion/luxury brands, retail, and cosmetics industry a plus, working with Department stores and conducting customer events.
  • An expressed understanding of Stuart Weitzman brand (including aesthetic, taste level).
  • Ability to translate Stuart Weitzman Brand into strategic sales promotions to increase brand awareness and drive incremental traffic/sales.
  • Strong communication skills, good planning, project and people management skills.
  • Organizational and high analytical skills with the ability to resolve complex problems and/or situations especially in direct marketing.
  • Data & result-driven with proven track record of translating analytical findings to broader audience and ability to build credibility.
  • Highly organized and ability to adapt quickly; strong attention to detail.
  • Excellent written and verbal communication skills in English and Mandarin
Req ID:  93086


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