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Associate Manager, Digital Marketing

Stuart Weitzman

New York, NY, US

Stuart Weitzman is synonymous with modern femininity. For more than 35 years, the red-carpet favorite brand has designed products that inspire women to feel beautiful on their own terms by mastering the art of melding fashion, function and fit. The brand’s empowering approach to style has resonated globally, as SW’s fashion-forward collections are sold in more than 100 retail stores, primarily in North America, Europe, and mainland China, global e-commerce platforms, and retail and distributor partners. In every facet of the brand, its collaborative teams located all over the world are committed to creating luxurious accessories that women of all lifestyles and cultural backgrounds can rely on to take bold and inspiring steps in their own lives every day.

 

Stuart Weitzman is part of the Tapestry portfolio — a global house of brands powered by optimism, innovation, and inclusivity.

Job Title: Associate Manager / Coordinator, Digital Marketing – Canada & Outlet

Summary: Reporting to the Manager of Global Email & Mobile Marketing, the Associate Manager of Digital Marketing will support the growth of the Canada & Outlet business with a focus on the email channel – one of the most important business drivers at Stuart Weitzman - through flawless execution of the email marketing campaigns

 

Essential Duties and Responsibilities

  • Own the execution of the Canada & Outlet marketing campaigns from beginning to end – from daily design/development, to audience building, scheduling, testing and reporting
  • Work closely with ESP to optimize performance and improve strategy
  • Make recommendations to continuously improve our email templates, personalization and advanced features
  • Partner with Email Marketing manager on a testing roadmap; conduct A/B tests to improve email KPIs
  • Partake in the creative briefing process, ensuring briefs are submitted in timely manner and that they provide clarity in terms of terms of messaging and creative needs to meet business objectives
  • Work cross-functionally to ensure alignment of email linking strategy to .com landing experience
  • Analyze and report on campaign performance weekly, monthly and annually, to build improved email messages for increased engagement and conversion
  • Assist in the execution / updates for the triggered email program; make recommendations for additional triggers and customer journeys
  • Assist in Digital Marketing execution needs for Outlet
  • Keep up-to-date on industry trends, best practices and techniques
  • Research and stay ahead of digital innovation, exploring new digital opportunities and formulating proposals for how they can be leveraged.
  • Stay abreast of competitive behavior and trends

 

 

Skills and Abilities Required

  • Prior experience working in Salesforce Marketing Cloud, building, scheduling & coding emails
  • Hands on experience with HTML and content management systems
  • Strong organizational and time management skills; able to handle multiple priorities
  • Outstanding analytical skills and attention to detail
  • Proficiency in Excel
  • Experience working cross functionally and interacting with partners at all levels
  • Excellent communication, teamwork and relationship building skills
  • Ability to evaluate and change priorities daily and to perform efficiently within a fast paced team environment 

 

Education and Experience Required

  • 1-3 years Email marketing or ecommerce experience required
  • Bachelor's degree required

Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Stuart Weitzman at #LI-MS1 www.stuartweitzman.com.

Req ID:  76031