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Associate CRM Manager

Stuart Weitzman

New York City, NY, US

Stuart Weitzman is a leading luxury accessories brand that is synonymous with strength in femininity. Defined by an energetic, modern and bold attitude, SW is known for its unique approach to melding fashion, function and fit in every silhouette. The brand’s focus on creating timeless, effortless shoes and handbags that are engineered to empower women with both confidence and comfort has resonated around the world, as SW is now available in all corners of the globe through an array of websites, boutiques and retail partners.


Stuart Weitzman is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation and inclusivity.

Summary: The Associate Manager, CRM at Stuart Weitzman (“SW”) will report to the Sr. Manager of Relational Marketing & Consumer Insights, and be responsible for management and development of CRM initiatives to support ecommerce and brick & mortar sales objectives. Managing tactical and strategic tasks, the Associate Manager will be able to balance both analytical and strategic needs.


Essential Duties and Responsibilities:

  • With leadership from Sr. Manager of Relational Marketing & Consumer Insights & Tapestry Center of Excellence, identify customer-focused journeys in order to increase loyalty, improve customer retention & reactivation, and drive sales growth (both online and in-stores)
  • Identify, develop and syndicate audiences or segments (with help of CDP) for clienteling (store associate outreach) and marketing campaigns (including Email, Direct Mail and Paid Channels), primarily focused on existing customers
  • Submit briefs for CRM specific initiatives (including Direct Mailers, clienteling templates etc.)
  • Conduct testing focused on audience / customer segments to continually improve marketing effectiveness and identify best practices within each customer segment
  • Analyze and present findings from marketing programs (and any related testing) to drive improved performance across channels
  • Partner with CRM Analyst in reporting and analytics; assist the team in analyzing customer behaviors and trends in order to identify key drivers of engagement/churn
  • Identify initiatives from customer data to help improve customer KPIs (i.e., employee incentive programs, marketing initiatives etc.)
  • Collaborate with relevant teams (Retail, Ecommerce, Digital Marketing, Insights & tapestry Center of Excellence) to identify segment automation & personalization opportunities
  • Manage launch and implementation of new CRM tools and Clienteling programs in partnership with Retail and Marketing teams
  • Support development and implementation of the SW Clienteling Tool Kit in partnership with Retail and Marketing teams
  • Manage briefing & development of Clienteling Lookbooks (seasonal/key product focus) or any other retail needs which are used for clienteling purposes
  • Support development and execution of special projects as needed


Skills and Abilities Required:


  • Strong analytic background – adept with numbers (very comfortable with Excel)
  • Strong written communication skills
  • Tableau, Custora, Salesforce Marketing Cloud and SQL knowledge.
  • Excellent organizational, communication and interpersonal skills.
  • Must be detail-oriented.
  • Luxury brand sensibility.
  • Self-starter/proactive.
  • Ability to work in a team environment.
  • Proven ability to multitask and prioritize in a fast paced environment.


Education and Experience Required:


  • College degree and 2-3 years relevant working experience (preferably in luxury/retail industry)

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.


Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Stuart Weitzman at

Req ID:  86597

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Outside Sales, Marketing Manager, Sales, Marketing