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Associate Manager, Global Marketing

Stuart Weitzman

New York City, NY, US

Stuart Weitzman is a leading luxury accessories brand that is synonymous with strength in femininity. Defined by an energetic, modern and bold attitude, SW is known for its unique approach to melding fashion, function and fit in every silhouette. The brand’s focus on creating timeless, effortless shoes and handbags that are engineered to empower women with both confidence and comfort has resonated around the world, as SW is now available in all corners of the globe through an array of websites, boutiques and retail partners.


Stuart Weitzman is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation and inclusivity.

Job Title: Associate Manager, Global Marketing

Summary: The Associate Manager, Global Marketing is responsible for supporting the strategy, planning and execution of key global marketing campaigns, inclusive of media planning, budget management, and recap reporting. The Associate Manager, Global Marketing is also responsible for supporting the strategy, planning and execution of Stuart Weitzman’s retail and wholesale marketing plans.


Essential Duties and Responsibilities

  • Build strong relationships with cross-functional partners including PR, Events, Creative Services, E-Commerce, and Social Media to ensure seamless execution of integrated marketing plans, brand initiatives, and added value programs
  • Responsible for supporting the tracking, billing, and cross-checking of invoices and program budgets, and delivering on-target results
  • Assist in managing day-to-day contact with global media agencies handling print, digital, and OOH media
  • Act as liaison to major global wholesale accounts for marketing programs and partner with the SW Wholesale team on in-store activations and media amplification in order to maintain brand positioning
  • Collaborate with merchandising, retail, digital, VM, and wholesale to create omni-channel campaigns tied to new product launches and business needs
  • Create and maintain status reports, marketing calendars, and timelines to ensure deliverables are met
  • Responsible for competitive analysis, category reviews, and analysis of campaign results
  • Support the Marketing Manager in introducing innovative global programs and partnerships
  • Ensure partners have access to global guidelines, creative assets, and approvals
  • Support development of marketing presentations for executives, meeting agendas, and creative briefs
  • Ensure brand image and position are property maintained and represented


Skills and Abilities Required

  • Ability to multi-task projects with equal priority, anticipate issues, and provide creative solutions
  • Excellent attention to detail, superior communication, and follow-up skills adapted for internal and external communication at all levels of seniority
  • Fashion, media and trend savvy with a focus on digital innovation in the luxury space; should be a digital native with a passion for discovering out of the box solutions to support marketing programs
  • Excellent team player and interpersonal skills, with the ability to interact with all levels both internally and externally with partners, vendors, publishers, wholesale accounts, etc.
  • Strong organizational skills, timely delivery of projects
  • Excellent communication skills (verbal & written)
  • Project management skills
  • Must be detail-oriented
  • Luxury brand sensibility, wholesale experience preferred
  • Ability to work in a team environment and be adaptable to change
  • Proven ability to multitask and prioritize in a fast-paced environment
  • High level of personal integrity and loyalty; must embrace the core values of the company: Respect, integrity, passion and open-mindedness


Education and Experience Required

  • 1-3 years of relevant work experience
  • Bachelor’s degree required
  • Media, brand, and wholesale marketing experience is a plus
  • Tech savvy; fluency in PowerPoint and Excel is a must

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.


Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.


Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Stuart Weitzman at #LI-MS1

Req ID:  85420

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Merchandising, Marketing Manager, Marketing, Retail