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Regional VM

Kate Spade

Beijing, BJ, CN

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 


Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.


Job Title:             Regional VM, Kate Spade Greater China

Department:        Visual Merchandising

Location:             Beijing

Primary Purpose: The Regional VM will be a key person for all Visual Merchandising matters in owner area, liaison and trainer of kate spade Global Visual Merchandising and standards and act as a resource for both of specialty and outlet channel.  The Regional VM will partner with retail team to ensure alignment with the VM Guidelines and brand standards.


The successful individual will leverage their proficiency in VM to...

  • Execution
    • Partner with cross functional business partners and Multi Managers to assist stores in planning, mapping and merchandising monthly floor sets.
    • support all new store openings, instore activations, pop ups in partnership with cross functional teams and regional VM team.
    • Stay up to date on regional business trends in your area.
    • Ability to create strong visual presentations that drive business while enhancing store environment, understanding the stores business and top sellers to make informed and educated decisions.
    • Effectively manages travel schedule, with at least 50% travel to stores to ensure floor set execution and Brand standards are maintained.
    • Communicates consistent merchandising direction on brand standard to the Retail Team
  • Training
    • Train Store Management team/ In Store VM Coordinator on how to interpret monthly guidelines and communicate consistent merchandising direction on Brand standards.
    • Schedule and Conduct Regional VM Training workshops with Multi Managers/ In Store VM
    • Train store teams on current visual standards and monthly guideline presentation.
    • Coordinators for on-going VM training.
  • Communication
    • Communicates consistent merchandising direction on brand standard to the Retail Team
    • Support/train stores to interpret Visual Guidelines through photo review, floor plan mapping and/or store visits and VM Champion. Work with stores to interpret Guidelines to meet the needs of business
    • Maintains open communication between Area Manager and Regional Manager in regards to current information that supports the Field. Provided feedback relating to product presentations, any challenges and needs of the business thru the VM Champion.


The accomplished individual will possess...


  • 3+years of handbag brand VM working experience. (RTW VM experience will be a plus).
  • Open to in-store VM who come from tier 1 & tier 2 fashion brand.
  • Based in Beijing and cover about 20 stores including both of specialty and outlet stores.
  • Possess strong communication skills to interact, collaborate and influence with both internal and external Business Partners, and lead walk through with leaders.
  • The ability to interpret visual merchandising presentations and relate it back to the store environment.
  • Pro-active problem solver, ability to assess an issue and develop action steps for resolution.
  • Ability to understand the magic and logic balance and apply it to visual merchandising.
  • Strong attention to details, e.g., standards, marketing, lighting, fixturing, windows. 
  • Awareness of fashion trends and the ability to interpret them back into visual merchandising.
  • Proficiency in PS and Microsoft office (Word, PowerPoint and Excel).
  • Workable English.


An outstanding professional will have...

  • Self-drive and motivation
  • Creative aesthetic sense
  • Flexible mind & team work


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at


Req ID:  99978

Job Segment: Merchandising, Retail

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