(Temp) Executive, Brand and Media Marketing
London, UKM, GB
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: Reporting to the Brand & Media Manager, this role will support across a breadth of media projects, day-to-day tasks and both internal and external cross functional planning, dedicated to guarding and driving the kate spade brand across Europe. The successful candidate will work across a variety of exciting and different projects, assisting with campaign localisation and execution in partnership with cross functional teams across the European business and our Global HQ in New York. Tasks will include, but are not limited to, helping to manage and implement localised marketing strategies, media plan execution and reporting, asset management and distribution, creative collateral production & retail marketing along with driving a consistent brand message across all our marketing platforms.
The successful candidate should be highly organised, self-efficient and eager to learn within a fast-paced and dynamic brand marketing team.
The successful individual will leverage their proficiency to:
- Be a key contact for day-day marketing activity and support the Brand & Media Manager (Kate Spade) across tasks and projects required
- Support in adapting global marketing guidance to market-relevant activations
- Work closely with key team members and business partners (internal & external) on the execution & syndication of marketing plans, collateral and comms
- Maintain brand guardianship, ensuring the Kate Spade footprint is consistent across all channels
- Coordinate team administration including artwork & asset requirements, invoices and payments
- Manage cross-functional calendars to ensure alignment across the business during quarterly communications reviews
- Be a point of contact with our local media agency, external vendors and internal teams
- Support with the execution & ideation of regional special projects
- Support the Brand & Media Manager (Kate Spade) in logistical tasks
- Oversee documenting & filing of all KS Europe brand marketing related documents & imagery
The accomplished individual will possess:
- Minimum of 1-2 years’ experience in a similar role (full-time or internship)
- Excellent organisational, presentation and communication skills
- Ability to multi-task under tight deadlines and have a strong sense of urgency
- Strong problem-solving skills; proactive and take initiative, with the ability to work autonomously
- Highly computer literate, particularly in Word, PowerPoint and Excel
- Proficient knowledge of digital and social media best practices is desirable
What Tapestry can offer you:
- Hybrid working (3 days working from the Office, 2 days remote)
- Option to finish early on a Friday (Flex Fridays)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular Social Events - Seasonal & Cultural
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other benefits include:
- 25 days holiday in addition to bank holidays
- Multi brand discount up to 50% off – Coach, Kate Spade, Stuart Weitzman
- Private Healthcare with health assessment (Bupa)
- Bupa rewards - Financial wellbeing support and wellness discounts
- Private Dental Cover
- Free 24/7 support for family building, fertility and menopause with Maven
- Eyecare vouchers
- Employee Assistance Program
- Employer Pension Contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Our Competencies for All Employees
- Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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