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Digital Art Worker

Kate Spade

London, LND, GB

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

 

Primary Purpose:

 

Reporting into the Senior Director of eCommerce, the role of the Digital Art Worker for Kate Spade is to lead the delivery of primary and secondary digital campaigns from pre-approved global imagery (including producing assets for our websites, affiliate partners, social platforms, email, in-store and third party marketing sites). The Digital Art Worker will strive to deliver consistent artwork for all digital channels, ensuring all assets are locally relevant, optimized by channel, format and device, whilst keeping the brand’s identity at its core.

 

The successful candidate will work closely with the European Ecommerce, Marketing & CRM/Digital teams as well as the Project Management and Creative teams in NA to create locally relevant and best in-class digital artwork across both Retail and Outlet channels.

 

The successful individual will leverage their proficiency in Artwork and Design to...

 

  • Create and deliver digital site assets from pre-approved campaign imagery to be used across our European websites, supporting both our retail and outlet business, ensuring that each site is locally relevant and satisfies customer needs
  • Create and deliver customer emails (marketing and triggered) to support our retail and outlet business across all European markets, again ensuring locally relevant content across each region
  • Create and deliver digital assets for use across performance marketing campaigns across retail and outlet (including but not limited to affiliates, display and paid social) across our European markets
  • Create bespoke European-focused postcards/direct mail to inspire and engage customers who have shopped online or in-store via in parcel and in-store engagement campaigns
  • Work with translations partners to translate pre-approved campaign creative into a broad variety of global digital assets, ensuring consistency across all elements and delivered on time
  • Partner with Ecommerce Country Managers to build upon and execute regional creative needs to develop and improve customer engagement, conversion rate, AUR and user experience specific to the target market
  • Communicate effectively with the broader creative team; project managers, copywriters, product designers, ensuring insights are shared and local European creative needs and customer expectations are met
  • Keep up to date with trends, best practices and digital advancements, looking at competitors to improve digital design across markets
  • Work with the Senior Online Trade Manager to better understand onsite customer behavior and use insights for future artwork enhancements
  • Take a diligent approach to ensuring all content is optimized for various devices, in particular mobile
  • Simultaneously oversee multiple projects from different stakeholders across the business (Ecommerce, Marketing, CRM & Digital), ensuring deadlines are met

 

The accomplished individual will possess...

  • 3+ years’ experience in a similar digital role
  • Experience in working with Sketch and and proficiency in the adobe creative suite
  • Experience of working with Adobe Illustrator would be an advantage but not essential
  • Background in online retail, preferably in a multi-channel, globally branded environment with experience in a matrix or global organization set up
  • Confident understanding of web design, UX/UI and performance metrics
  • Knowledge of best practice for mobile Ecommerce
  • Customer focused, ensuring customer needs are met in each market
  • Excellent organizational skills, be able to multi-talk ad prioritize a large and varied workload, according to ever evolving business needs
  • Experience in using Demandware/Salesforce Ecommerce platforms an advantage but not essential
  • Able to work autonomously and as a team member in a fast-faced environment
  • Excellent communication, presentation and negotiation skills, able to collaborate across global teams
  • Strong problem solving skills; proactive and take initiative
  • Ability to act quickly to last minute requests and changes
  • Proactive, positive and can-do attitude

 

An outstanding professional will have...

  • Experience in working with Figma
  • Experience of working with U.S based head office
  • Additional European language skills

 

 

Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

 

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com

 

Req ID:  93788


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