Digital Trading Manager
London, LND, GB
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Primary Purpose: The Digital Trading Manager is responsible for driving Kate Spade’s ecommerce growth across Europe and supporting the delivery of the annual sales plan for both direct ecommerce and marketplace channels. The role focuses on improving site conversion, personalisation, onsite merchandising, marketing execution, and market‑specific product assortments. Within marketplace, the Digital Trading Manager will drive performance and build strong partner relationships to ensure strong brand visibility across partner sites.
Reporting to the VP of Coach Stores & Kate Spade Europe, with a matrix line to the Senior Director of Ecommerce Europe, this position offers strong visibility and cross‑functional exposure across the wider business.
The successful individual will leverage their proficiency in Digital Trading to:
- Support the development and execution of the Kate Spade digital strategy, focusing on conversion and AUR‑driving initiatives to fuel overall growth across direct and marketplace channels
- Lead daily, weekly, monthly, quarterly, and annual sales analysis (category/product/cart) to drive ongoing merchandising optimisation, providing clear commentary and recommendations in weekly trade meetings and business reports
- Own warehouse forecasting for orders and units by channel and market, partnering closely with warehouse and logistics teams to ensure accurate staffing levels and adherence to customer SLAs
- Track and report on category, product, and cart performance in additional global regions to identify opportunities that can enhance the European trading environment
- Lead weekly trade meetings with Buying and Allocation teams, sharing actionable product and category insights across retail and outlet for both direct and marketplace
- Partner with the Buying team to understand seasonal ecommerce investment strategies, delivering deep analysis of digital product performance to support informed buying decisions that meet evolving customer needs. Shape and execute regional trading strategies that improve conversion, AUR, and customer experience
- Oversee online merchandising to ensure strong day‑to‑day trading across categories, optimising site merchandising and the customer journey
- Own the product data, content and translation process, ensuring timely launches for all products, new season launches, promotions, and sale periods across all markets
- Continuously optimise product findability, navigation, category and product pages to enhance relevance for each visitor segment
- Partner with retail teams to drive omni‑channel strategies (e.g. click & collect, deliver‑from‑store, and geo‑targeting) to improve traffic and customer experience
- Lead strategic conversion initiatives and own the A/B and multivariate testing roadmap, analysing performance across customer segments to drive commercial results for retail, outlet, and all markets
- Serve as project lead for digital initiatives supporting annual sales plans, with a focus on customer‑centric enhancements (e.g. personalisation, live chat)
- Manage relationships with Narvar and Bazaarvoice to drive traffic and onsite conversion across markets
- Collaborate with the Product Team to improve user experience, recommending new site features and functionalities
- Use tools such as Google Analytics, Quantum Metric, and Certona to inform decision making
- Collaborate with Marketing, PR, and Consumer teams to support and execute online campaigns
- Monitor customer journey performance and proactively identify opportunities to reduce friction (e.g., bounce rate, basket abandonment)
- Conduct weekly competitor reviews and stay up to date on digital trends and best practices
The accomplished individual will possess:
- 5+ years’ experience in an ecommerce management role, ideally within trading or merchandising
- Proven background in online retail, preferably within a multi‑channel, globally branded business and matrix or global organisational structure
- Hands‑on experience working with Salesforce Commerce Cloud and Microsoft 365
- Data‑driven mindset with strong analytical capabilities
- Experienced people leader with the ability to drive team performance and cultivate a positive working culture
- Ability to work both independently and collaboratively in a fast‑paced environment
- Exceptional organisational skills with high attention to detail
- Excellent communication and presentation skills, with the ability to partner effectively across global teams
- Skilled at effectively managing multiple tasks and adapting quickly to changing priorities
- Strong problem‑solving skills; proactive, resourceful, and able to take initiative
- Positive, proactive, and solutions‑focused attitude
- Additional European language skills preferred but not essential
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Kate Spade can offer you:
- Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
- Flex Fridays (Option to finish early on a Friday)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular seasonal and cultural social events
- Equity, Inclusion & Diversity initiatives which include employee business resource groups
Other benefits include:
- 25 days holiday in addition to bank holidays
- Annual Incentive Plan (company performance bonus)
- Multi brand discount up to 50% off Coach & Kate Spade New York
- Private Healthcare with health assessment (Bupa)
- Private Dental Cover
- Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
- Eyecare vouchers
- Headspace subscription
- Employee Assistance Program
- Employer Pension Contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
Our Competencies for All Employees
- Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.
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Merchandising, Marketing Manager, Outside Sales, Retail, Marketing, Sales