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Marketing Insights Analyst

Kate Spade

New York, NY, US

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy. 

 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

 

Primary Purpose: The Marketing Insights Analyst will be a key member of the Digital Marketing Organization and reports to the Director of CRM & Customer Comms. The ideal candidate is well-versed in customer journeys and marketing funnel metrics and is eager to use data to inform strategic marketing decisions. They will translate data sets into narrative and data-driven analyses that clearly communicate findings and implications for cross-functional stakeholders. The ideal candidate will also have solid data mining capabilities within self-service platforms such as Google Analytics and CDPs, experience in campaign analytics, customer lifecycle analysis, and report modelling.

 

Understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree view of the Kate Spade customer, across all touchpoints. Identifying risks and opportunities in email and SMS performance in relation to our forecast demand and traffic goals. This role will leverage available technology, datasets and partnerships to support business KPIs.

The candidate will work across CRM, Analytics, and Digital Marketing teams to distribute actionable marketing and audience insights to drive both retention rates and growth. Our ideal candidate is someone with an intense curiosity and passion for problem solving, has the ability to envision solutions, and has a positive can-do-attitude, along with strong communications and interpersonal skills.

 

The successful individual will leverage their proficiency in digital marketing to...

  • Synthesize disparate data sources into digestible and actionable reports to be distributed cross-functionally, identifying and communicating key strategic implications from your analysis across email, and SMS channels
  • Leverage 1st and 3rd party data to uncover insights relevant to specific product categories and to generate narratives around our audience, their mindset, interests, goals and needs
  • Support marketing teams with audience data to inform creative recommendations across email, and SMS channels
  • Work closely with our marketing team, Center of Excellence, and data and analytics teams to identify consumer trends that impact our DTC communications
  • Develop and maintain project plans related to audience test and learn opportunities
  • Manipulate and combine audience data to create segmentation that goes deeper than standard demographics
  • Work with extended team to solve for gaps in technology stack, and proactively propose solutions and workarounds

 

The accomplished individual will possess...

  • Bachelor's degree preferred
  • 3-5 years’ experience working with self-service data platforms such as Google Analytics, and Customer Data Platforms
  • Strong analytical skills with the ability to apply email/SMS performance and audience insights into actionable business strategy recommendations
  • Experience working with CRM data
  • Ability to properly interpret audience insights and performance marketing trends and translate into report iterations & trend graphs
  • Capable of managing multiple projects within a deadline-driven environment
  • Knack to for building relationships with cross-functional teams by influencing with sound logic
  • Excellent communication and collaboration skills
  • Proactive and highly organized
  • Thought leadership and creativity in solving challenging, and potentially ambiguous, business problems
  • Problem-solving nature and deep curiosity to uncover the best solutions
  • Excellent PowerPoint & Excel skills

 


Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

 

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-RS1 Visit Kate Spade at www.katespade.com

 

Req ID:  89743


Job Segment: Marketing