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Brand Ambassador - New York City

Kate Spade

New York, NY, US

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy. 


Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Job Title: Brand Ambassador- NYC

Primary Purpose: The Brand Ambassador is an elevated selling and clienteling role in which the individual is accountable to increase sales and raise brand awareness, driven through outreach, event planning and selling KPIs (conversion and ADT). While our Selling Associates are someone who engages our guest and strikes up memorable conversation, the Brand Ambassador will focus on continuing the guest journey across all four NYC stores beyond the initial interaction. The Brand Ambassador will also work closely alongside the Area’s Store Leaders and the corporate Customer Experience team to execute and elevate store events with the local community. This role will transform the traditional sales experience and bring it to life in-store and virtually- meeting our guests’ needs wherever they’re at.



  • Full-time preferred
  • Assigned a home store, however will support all 4 Manhattan stores
  • Available to work in-store during peak times: weekends, holidays and store-events
  • All shifts to be worked in-stores with exception of one Community Day to establish partnerships & plan events with local charities, organizations & individuals



  • Sales Goals
  • Outreach Appointment goal
  • Event Planning
  • Community Connection
  • Corporate partnership


The successful individual will lever their proficiency in retail to…

  • Drive for Results
    • Consistently achieve sales goal each month
    • Achieve ADT (AUR + UPT) goals through styling and exceptional guest experiences during appointments and store events
    • Identify and grow NYC VIPs, local and category guest list
  • Customer
    • Book weekly appointments- deliver percentage of individual sales goal
    • Plan and execute monthly events- minimum 1 event per store
    • Host quarterly call with Area Leader and Corporate to identify and create 1 Area event per quarter
    • Be a local expert- curate local experiences to share with team and inspire clients
  • Styling & Curating
    • Partner with Public Relations team to support local stylists & celebrities
    • Product Expert – in store/online
    • Host monthly styling sessions, product training with each store
    • Possess strong understanding of current fashion and trends in the marketplace




An Outstanding Professional will have…

  • College degree preferred
  • 1-3 years of experience in clienteling & event planning preferred
  • Availability to work store schedule, as needed, including evenings and weekends
  • Professional selling skills and exceptional interpersonal skills
  • Prior luxury goods experience and client book experience preferred
  • Proactive ability to multi-task and prioritize
  • Works well in a team environment


Physical Requirements…

  • Standing for extended periods of time
  • Able to safely lift boxes up to 40 pounds
  • Comfortable climbing ladders


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at


Req ID:  93233

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Brand Ambassador, PR, Outside Sales, Branding, Brand Manager, Marketing, Sales

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