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Manager, Marketing Forecasting & Digital Analytics

Kate Spade

New York, NY, US

since our launch in 1993 with a collection of six essential handbags, kate spade new york has always stood for optimistic femininity. today, our brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. polished ease, thoughtful details and a modern, sophisticated use of color—kate spade new york’s founding principles define a unique style synonymous with joy. under the vision of creative director nicola glass, we continue to celebrate confident women with a youthful spirit.

kate spade new york is part of the tapestry house of brands.

title: manager, marketing forecasting & digital analytics

 

primary purpose:

   the manager, marketing forecasting & digital analytics plays a key role within Kate Spade’s broader transformation, helping to advance the company’s appreciation for data driven marketing, providing insights, recommendations and learnings grounded in data. Working in partnership with our digital marketing agency, the person in this role will analyze and synthesize the outputs from our measurement tools. In addition, a critical component of the position is evaluation of trends and evolution of a digital marketing forecast by channel. This forecast identifies business risks/opportunities in the service of guiding investment decisions. The individual in this role will evolve existing reporting and dashboards to measure the holistic impact of our digital marketing efforts and identify strategic opportunities.

 

the successful individual will leverage their proficiency in forecasting to...

  • Develop and deliver digital marketing forecast by channel, to identify business risks and opportunities.
  • Create and/or evolve regular (weekly, monthly, quarterly, etc.) reports and dashboards to support and improve internal reporting processes and deliverables.  Types of reports/analyses include but are not limited to:
    • Marketing Channel Performance holistically  and as it pertains to key events
    • Analysis of categories and products, identifying top drivers of views vs conversions
    • Overall trends in KPIs (traffic, demand, AOV, time on site, bounce rate, etc.)
    • Analysis of what customers views most/least frequently and identification of creative/content elements that drive the most customer engagement
    • Impact of digital media on store traffic and sales
  • Consolidation of platform and agency data to track campaign KPIs and develop hindsights
  • Perform deep dive analyses quarterly and on an ad hoc basis to evaluate the customer’s holistic digital experience. Develop insights to inform go-forward strategies across content, site experience and marketing. Incorporate learnings into seasonal planning process.
  • Collaborate with analytical and digital communities across Kate Spade, key vendors/partners and Tapestry to ensure Kate Spade benefits from broader work and analytical advancements.

 

the accomplished individual will possess...

  • Bachelor’s Degree required
  • 5-7 years of specialized experience and expertise within digital marketing analytics and reporting, ideally with a recognized brand in retail/fashion or at an agency
  • Experience and passion in analytics with knowledge of digital marketing and data driven decision making
  • Expertise in industry reporting and diagnostic tools (Facebook Power Editor, Google Analytics), and understanding of data trends, troubleshooting anomalies and QA
  • Facebook Blueprint Certification/Google Display Advertising Certification preferred
  • Direct to consumer e-commerce experience is highly preferred
  • Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

 

an outstanding professional will have...

  • Strong analytical and project management skills
  • Detail oriented with focus on delivering results
  • Self-starter, takes initiative, with the ability to juggle multiple priorities
  • Ability to partner with multiple cross functional teams
  • Excellent data visualization skills

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.                          

 

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

 

kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. all employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. these decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit kate spade new york at  #LI-MS1 www.katespade.com.

Req ID:  74642


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