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Email Manager

Kate Spade

New York, NY, US

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy. Under the vision of creative director Nicola Glass, the brand continues to celebrate confident women with a youthful spirit.

 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

primary purpose:

 

the successful individual will leverage their proficiency to...

  • Oversee the planning, development, execution, and analysis of email marketing programs for Kate Spade in North America
  • Manage an email team, develop efficiencies in the current email execution process, and optimize the daily email strategy to drive value to the business
  • Partner with CRM in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers
  • Manage the email brief process and liaise with the creative & buying teams on asset creation, feedback, and approval
  • Own a cross disciplinary email content calendar, and coordinate across departments to ensure all details and on-site click through experiences are prepared for daily deployment
  • Manage email deliverability; work with database team to establish list and data hygiene plan, including development of reporting to proactively identify potential issues.
  • Troubleshoot technical issues and consult with IT or vendor technical support to implement solutions. Manage relationships with marketing automation and deliverability vendors
  • Optimize email performance through A/B tests (copy, layout, offers, targeting, etc.) and personalization
  • Define email KPIs and oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, share these results with cross-functional teams through presentations and email updates
  • Develop email best practices to share with stakeholders across the organization including creative, marketing, ecommerce, and buying
  • Manage the day-to-day relationships with all email vendors

 

the accomplished individual will possess...

  • Bachelor’s Degree required
  • 5+ years of experience in a digital marketing role, experience in email marketing required
  • Experience with a large scale ESP is a must; SFMC experience preferred
  • Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.
  • Experience in HTML/CSS/AMPScript preferred
  • Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

 

an outstanding professional will be...

  • Strong analytical and project management skills
  • Detail oriented with focus on delivering results
  • Self-starter, takes initiative, with the ability to juggle multiple priorities
  • Ability to partner with multiple cross functional teams
  • Excellent oral and written communication skills

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-MS1 Visit Kate Spade at www.katespade.com.

Req ID:  59308


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