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Manager - Global Brand Strategy

Kate Spade

New York, NY, US

Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and décor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully. 

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Welcome to Kate Spade New York. 



  • Responsible for managing and communicating the kate spade new york global brand marketing strategy to grow brand awareness, drive traffic and maintain the brand message consistent throughout specific international markets including retail, outlet, ecommerce, wholesale and licensed. 
  • Support the global product and brand marketing team to develop and execute annual marketing strategies within each channel and act as primary contact for international market partners.
  • Oversee print, digital, ecommerce, social campaign strategies and manage creative asset delivery. 
  • Ensure impactful and on-brand execution of all initiatives and campaigns.
  • Develop and implement customer acquisition and retention strategies through crm programs. 
  • Ability to interact with partners across multiple regions and in different time zones. 
  • Develop and execute strategic and creative events that drive traffic and increase customer awareness and measure ROI.
  • Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications. 
  • Partner with cross-functional creative and marketing team members to develop strategies that exemplify the kate spade new york brand globally. 
  • Track and report monthly KPIs for each region. 
  • Deliver all marketing activity within the agreed budget.





  • 5-8 years of experience managing marketing strategy for global business
  • International Marketing experience required. 
  • Experience negotiating and influencing with media partners, agencies, social networks and influencers 
  • Demonstrated network within fashion and related industries to drive interest and expand brand and company reach 
  • Demonstrated experience planning and managing projects from beginning to end; new store openings, new category launches. 
  • Thorough understanding of marketing metrics, social media/technology 
  •  Experience conducting and/or leveraging market research to expand brand voice and customer base; measurable results 
  •  Excellent communication and presentation skills

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at

Req ID:  49189

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