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Manager, Global Brand Strategy

Kate Spade

New York, NY, US

since our launch in 1993 with a collection of six essential handbags, kate spade new york has always stood for optimistic femininity. today, our brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. polished ease, thoughtful details and a modern, sophisticated use of color—kate spade new york’s founding principles define a unique style synonymous with joy. under the vision of creative director nicola glass, we continue to celebrate confident women with a youthful spirit.

kate spade new york is part of the tapestry house of brands.

 

Responsibilities:

  • Responsible for managing and communicating the kate spade new york global brand marketing strategy to grow brand awareness, drive traffic and maintain the brand message consistent throughout specific international markets including retail, outlet, ecommerce, wholesale and licensed. 
  • Support the global product and brand marketing team to develop and execute annual marketing strategies within each channel and act as primary contact for international market partners.
  • Oversee print, digital, ecommerce, social campaign strategies and manage creative asset delivery. 
  • Ensure impactful and on-brand execution of all initiatives and campaigns.
  • Develop and implement customer acquisition and retention strategies through crm programs. 
  • Ability to interact with partners across multiple regions and in different time zones. 
  • Develop and execute strategic and creative events that drive traffic and increase customer awareness and measure ROI.
  • Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications. 
  • Partner with cross-functional creative and marketing team members to develop strategies that exemplify the kate spade new york brand globally. 
  • Track and report monthly KPIs for each region. 
  • Deliver all marketing activity within the agreed budget.

 

 Qualifications:

 

  • 5-8 years of experience managing marketing strategy for global business
  • International Marketing experience required. 
  • Experience negotiating and influencing with media partners, agencies, social networks and influencers 
  • Demonstrated network within fashion and related industries to drive interest and expand brand and company reach 
  • Demonstrated experience planning and managing projects from beginning to end; new store openings, new category launches. 
  • Thorough understanding of marketing metrics, social media/technology 
  •  Experience conducting and/or leveraging market research to expand brand voice and customer base; measurable results 
  •  Excellent communication and presentation skills

kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. all employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. these decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 visit kate spade new york at www.katespade.com.

Req ID:  49189


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