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VP, Ecommerce Outlet

Kate Spade

New York, NY, US

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy. Under the vision of creative director Nicola Glass, the brand continues to celebrate confident women with a youthful spirit.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Job Title: Vice President, E-Commerce


Primary Purpose: The Vice President, Global E-Commerce will have direct responsibility for building Kate Spade’s Global Direct business through strategic positioning and tactical execution of the website and maximization of third party relationships in order to support long-term growth. The leader will have the scope of evolving all digital platforms into a fully integrated in-house business. The ideal person for this role will be someone that holds a track record of successfully launching ecommerce businesses in multi-channel, global, environments from end-to-end while providing strategy that supports the overall brand revenue goals and profitability. They also must possess a keen understanding of brand and performance marketing to drive the revenue and traffic for all global businesses. 




  • Develop the strategy, lead the execution and development of the Global Ecommerce business with operations in NA, Japan, China and EU.
  • Manage the global budgets and drive the P&L to grow the online business
  • Work collaboratively within Kate Spade and Tapestry to ensure execution of key initiatives that lead to increased market share and profitability.
  • Partner with global team across areas of ecommerce strategy, site experience, buying & planning
  • Manage external vendors, contracts, relationships and technical requirements to continue to develop and enhance the ecommerce platform.
  • Provide strategic direction and vision for the global digital businesses that support the overall direction for the brand.
  • Lead a team that partners with Tapestry IT to implement roadmap strategy for Kate Spade and advocate on behalf of the brand.
  • Partner closely with CMO and Brand Marketing team to manage the content calendar and digital marketing initiatives for ecommerce, including home page, landing page, email, search, affiliate, performance and social media to support the brand and business objectives.
  • Establish the ecommerce sites as the kate spade digital flagship store, merging content and commerce to provide customers with the ultimate shopping and brand experience
  • Build brand recognition for kate spade as the global online life and style destination amongst target customers, the industry and the media.
  • Capitalize on evolving industry trends and technology that supports the brand vision and goals.
  • Analyze and communicate results on key drivers on overall business performance; utilize findings to develop both tactical and strategic recommendations and execute against those strategies.
  • Partner with merchants and planners to drive site-merchandising strategies, ensuring optimal presentation of product as measured by conversion and average order size
  • Foster an innovative environment to ensure the brand obtains position as forward thinking leaders in the e-commerce space.


  • Bachelor's degree required - MBA preferred.
  • Previous global ecommerce experience
  • Keen understanding of UX/UI with customer experience at the forefront
  • Strong marketing sensibility and ability to balance content and commerce
  • 15+ years of experience in Ecommerce
  • Strong technical expertise managing complex global ecommerce platform initiatives
  • Ability to lead a global team of various skill sets and levels
  • Ability to influence others and champion for projects on the brand’s behalf
  • Passion to drive top-line growth using web marketing, analytics and multi-channel leverage.
  • Ability to have an analytical and brand marketing mindset
  • Ability to apply analysis to influence business decisions to drive retail performance.
  • Track record of creating and executing traffic/business driving initiatives that resulted in real synergy between retail and .com; has executed successful channel integration strategies.
  • Savvy marketer with strong branding skills and understanding of how to enhance the customer experience.
  • Strong technical and operational skills
  • Strong communication skills with the ability to present and discuss both analysis and strategy to executive management.
  • Collaborator and Innovator

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JG1 Visit Kate Spade at


Req ID:  61012

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