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Manager, Digital Marketing

Kate Spade

Shanghai, SH, CN

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy.

 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

 

Job Title:         Manager, Digital Marketing, Kate Spade Greater China

 

The successful individual will leverage their proficiency in

 

  • Analytical ability: Utilize strong analytical ability to identify and evaluate targeting audiences as well as measure results of tests.
  • Optimize based on insights: Identify trends and insights, and optimize spending and performance based on the insights.
  • Digital channel collaboration: Collaborate with other external/internal digital channels/team to optimize both the traffic and customer experience. Especially, assist/co-own as needed with other digital channels optimizations s necessary.
  • Ad copy/creative development: Create, design, and build creative with the assist of digital vendors, based on the message we delivered to potential customers, optimize both the performance and customer experiences.
  • Work closely with division marketing team, internal team and SEM agency, plan, execute, and optimize the paid search and display advertising campaigns, measure and report out of the performance of related projects.

 

The accomplished individual will possess...

 

  • Bachelor’s degree required.
  • 4-6 years experience in marketing experience in digital marketing or related digital industry, having the capability to analyze data, deliver insight, and outstanding improvement and optimization in the digital marketing.
  • Preferred: Skilled coordinator role, managing multiple tasks/projects. Strong communication and interpersonal skills, this position is highly visible, demand constant, and fluid communication with internal/external, local/global partners.
  • Preferred: Strong understanding of paid search and display advertising, programmatic display advertising, or direct media buy experience.

 

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

 

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

 

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.

 

Req ID:  95549


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