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Manager, Retail Marketing

Kate Spade

Shanghai, SH, CN

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy.


Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Job Title:         Manager, Retail Marketing, Kate Spade Greater China

Primary Purpose:

Responsible for planning and execution of store/customer events, LL promotion, catalog/direct mailing programs and other sales promotion activities to drive sales and traffic in China.  The position is based in Shanghai.


The successful individual will leverage their proficiency in


  • To prepare action plans and work with retail management team for sales promotion related activities. And monitor executional process to effectively manage the cadence and support around the key initiatives.
  • Coordinate with teams for activities to drive traffic to store, work on GWP planning, Including planning for key holiday seasonality/launch in-store projects.
  • Build on network of key alliances across functional teams to gain insights and knowledge around driving business objectives.
  • Drive key partnership terms and relations with landlord marketing network.
  • Partner with CRM team to drive VIP program (increase penetration and sales), campaign management and commercial opportunities.  
  • Integrate with BD team to develop new business opportunities and learn into the business from BD perspective.
  • Manage materials and strategy for discussion w LL to secure suitable store expansion plan and tie-up opportunities (short and mid-term).


The accomplished individual will possess...


  • Bachelor’s degree required.
  • 4-6 year’s sales promotion/retail marketing experience.  Communications and PR experience a plus.
  • Experience working in luxury brands, retail, cosmetics or fast-moving consumer goods industry a plus, working with Department stores and conducting customer events.
  • An expressed understanding of Kate Spade brand (including aesthetic, taste level).
  • Ability to translate Kate Spade Brand into strategic sales promotions to increase brand awareness and drive incremental traffic/sales.
  • Strong communication skills, good planning, project and people management skills.
  • Organizational and high analytical skills with the ability to resolve complex problems and/or situations especially in direct marketing.
  • Proven track record of translating analytical findings to broader audience and ability to build credibility.
  • Highly organized and ability to adapt quickly; strong attention to detail.
  • Excellent written and verbal communication skills in English and Mandarin



Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.


Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.


Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at

Req ID:  95548

Job Segment: Marketing Manager, Direct Marketing, Outside Sales, Marketing, Retail, Sales