Manager, eCommerce

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Title:                    Manager, e-Commerce Brand Site

Reports to:          Sr. Manager, e-Commerce

Location:             Shanghai

Since our launch in 1993 with six essential handbags, we have always stood for optimistic femininity. today we are a global life and style house filled with handbags, of course also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day.

We value thoughtful details. We think a layer of polished ease looks (and feels) so chic. And to us, modern, sophisticated colors make a personal style statement all their own. Color joys life.

It is these founding principles that define our unique style. We like that our style is synonymous with joy.

kate spade new york is part of the tapestry house of brands.

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Primary Purpose:

Launch to date, kate spade new york now has 3 touch points of ecom that covers tmall and brand sites. E-commerce team works with digital, PR, merchandising and other functions to continue building strong online experience and business.

Objective of this role is to explore kate spade brand site business and reinforce the brand site performance.  He or she will lead annual plan, assortment strategy, promotion plan and oversee daily operations to enhance brand awareness and create incremental sales.

Key Roles and Responsibilities will include:

Strategy and Planning

• Work with Sr. Manager, eCommerce to develop and execute brand site strategies, annual plans and activities to achieve sales target, build brand awareness and recruit new customers.
• Closely work with merchandising team to manage assortment plan, inventory, promotion plan, regular analysis and continue optimize to meet business needs.
• Work with Digital Marketing, PR to plan, design and implement yearly/quarterly/monthly stores campaign calendar based on yearly target and phasing. Take special care on online shopping festivals: 3.8/6.18/11.11/12.12 etc.

Operation

• Work with external vendors on daily operation. Make sure page, price, campaign, promotion, customer service etc. properly run.
• Work very close with local mkt team and global mkt team to manage content calendar and well adapted into brand site Marketing calendar with localization idea, products and activities
• Oversee store daily Live streaming operations, including Live Streaming execution, animations, products, content creation.
• Seek opportunity to constantly optimize traffic and conversion in terms of content marketing, live stream, UX optimization, paid media, owned media, trade resource from platform.
• Be sensitive on industry trend, competitor movement, related intelligence and business opportunity.
• Data analysis and regular reports compiling

Financial & Others

• Be a contact window to finance, logistic and IT and conduct regular review to make sure back-end service level.
• Responsible for brand site store sales target and P&L

The accomplished individual will possess...

• Minimum 5 years’ e-Commerce experience, Fashion and Luxury industry is preferred.
• Bachelor degree or above.
• Contents, assets creation and live streaming experience is required.
• Leadership with goal oriented working mentality.
• Strong management skills especially experienced in managing vendors.
• Strong planning, analytical and organizational skills - with proven ability to manage multiple tasks
• In-depth understanding of ecommerce game rules especially in marketplace environment.
• Hands on experience with E-com store operation and familiar with backend tools.
• Strong business sense and being data driven.
• Strong interpersonal & communication skills.
• Passionate, responsive strong willingness to learn and grow.

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Building Effective Teams: Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
• Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.