Japan - Associate / Assistant Manager, Digital Marketing

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job title: Digital Marketing Associate / Assistant Manager
Report to: Marketing Sr. Manager, Direct Communication (Digital & Retail) 
Location: Tokyo

Primary Purpose:

As a Digital Marketing Associate / Assistant Manager, you will join a brand marketing team responsible for brand communication, and you will lead planning and running digital media advertisements. Also you will partner with cross-functional stakeholders to strategize consumer journey on various on-line communication touchpoints to enhance them on seamless flows, most relevant, and current. You will also focus on increasing our brand community members by acquiring prospective customers.

ケイト・スペード ニューヨークのブランドコミュニケーションを担うマーケティングチームに所属し、デジタル広告の計画と運用をリードします。クロスファンクショナルなチームと連携して、デジタル広告に必要なタッチポイントのストラテジープランニングにも関わっていただき、ブランドのさらなる顧客獲得を担います。
 

Key Responsibilities:

• Plan, run, review digital media Ads mainly on social network platforms and grow reach and frequency to acquire new traffic into both of on/off-line channels.
• Understand and develop our consumer journey strategy and plan proper KPIs for each touchpoint according to our business goals.
• Liaison closely with cross functional teams such as E-commerce, Products, IT, and Digital team and create agile revision, plan and action cycles.
• Budget planning and allocation on digital media Ads.
• Lead collaboration and partnership with advertising agency in the most influential way to achieve KPIs.

• ソーシャルメディア広告、デジタル広告のプランニング、運用、レビューを行い、リーチの頻度を増やしてオンラインおよびオフラインチャネルへの新しいトラフィックを促進する。
• オウンドメディア（EC、LINE、Social）の顧客タッチポイントおけるストラテジーを理解し、最大限に活用できるKPIプランニングと、運用設計を行う。
• Eコマース、商品部、IT、デジタルチームなどのクロスファンクショナルチームと密接に連携し、KPIをプランし、予算をアロケートし、広告をプランする。
• デジタルメディア広告の予算管理を行う。
• 新規トラフィックの獲得とエンゲージメントを高めることに注力する。広告代理店との連携を密に行い、最も効果的な方法でKPIを達成する。

Qualifications:

• 3+ years of brand digital marketing experience essential, in leading the execution of B2C digital marketing campaigns
• Broad understanding of the digital marketing landscape, especially tools and platforms such as Meta, X and Google.
• Fashion retail or similar industry experience is a big plus
• 3+ years of Working analytical skills and experience in data-driven decision-making
• Ability to build and generate reports from Google Analytics data
• Strong communication and collaboration skills with the ability to work in local stakeholders with highly collaborative environment
• Ability to lead advertisement agency to pursue effective advertisement plans
• Project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI
• Bachelor’s degree required
• Skills in Microsoft Office (Word, Excel, PowerPoint)
• Low business-level writing and reading English skills and native proficiency in Japanese

• 3年以上のB2Cデジタルマーケティングキャンペーンの実行を含むブランドデジタルマーケティング経験
• デジタルマーケティングの分野のツールやプラットフォームの知識や理解（Meta, X, Googleなど）
• ファッション小売業または類似業界での経験歓迎
• 3年以上の分析業務経験とデータドリブンでの意思決定を行った経験
• Google Analyticsデータからレポートを作成・生成する能力
• コミュニケーションおよびコラボレーションスキル。強いコレボレーションが求められる環境でローカルのステークホルダーと連携してきた経験
• 広告代理店をリードして効果的な広告プランを追求する能力
• 細部にこだわり、プロジェクト管理を行えるスキル。複数のプロジェクトを同時に管理し、最高のROIを優先してきた経験
• 学士号
• Microsoft Office（Word、Excel、PowerPoint）のスキル
• ロウビジネスレベルの英語読み書きスキルとネイティブレベルの日本語スキル

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.