Sr. Manager, eCommerce

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Digital Commerce Senior Manager is a data-driven leader responsible for the financial and operational growth of the brand’s e-commerce channels. This role combines strong analytical expertise with business ownership, bridging commercial planning, digital operations, and technical teams. The ideal candidate is capable of interpreting both digital performance data and product-level KPIs, partnering with buying and planning teams to drive decisions that elevate online business performance.

Key Responsibilities

 Business & Sales Strategy

• Own e-commerce business performance with delivering seasonal sales/promotion planning & forecast along with cross-functional alignment.
• Communicate with Finance team to accelerate online business based on investment efficiency.
• Analyze sales trends not only site performance but also by product/category to drive commercial insights
• Partner with buying and planning teams to translate buy plans into digital channel strategy
• Monitor relevant variables to identify sales growth opportunities

 Digital Analytics & Optimization

• Leverage GA4 and other tools to monitor digital KPIs (traffic, conversion, engagement, etc.) based on deeper understanding of end-to-end communication and main site operations.
• Integrate buy plan into sales plan with monitoring sell-through and core product sales plan.
• Identify underperforming categories/products and propose digital levers (e.g., PDP update, promotions)
• Lead performance review cycles and communicate key learnings across functions

 Platform & Technical Collaboration

• Liaise with Digital COE including global partners and platform teams to scope and implement site enhancements based on annual budget planning
• Translate business needs with clear objectives and ROI assumptions

 Team Management and Cross-functional Execution

• Lead and Manage Sales & promotion planning team (1 manager, 1 assistant manager, 1 associate).
• Align cross functionally with Buying, Allocation, Marketing, Retail Filed team and Digital COE to ensure successful product launches and campaigns
• Collaborate with inside/outside stakeholders to run online business (e.g. Vendor, warehouse, IT, Customer Service)
• Lead execution of focus product initiatives across own site and 3rd party marketplaces

Key Qualifications

• 7+ years of experience in e-commerce, merchandising, or relevant planning roles
• Experience +3 years of people management
• Strong analytical mindset: fluent in both GA4/digital KPIs and commercial metrics like sell-through, margin, and buy plans
• Experience leading cross-functional teams to drive business outcomes
• Excellent communication skills with ability to collaborate across functions including Buying,　Marketing and Digital COE
• Communicating with non-digital stakeholders
• High-Mid in English; able to present complex data-driven narratives to stakeholders
• Experience in apparel or fashion retail is strongly preferred
• 3rd party mall experience will be considered as plus

Key Performance Indicators (KPIs)

• Accuracy of sales forecast vs actual performance
• Sell-through and gross margin performance on e-commerce
• CVR uplift and bounce rate improvement from optimization initiatives
• Effectiveness of digital promotion and product focus strategie
  

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  
  

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com. 

General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company’s 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits
General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation.